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Inspiring College Students to Vision Board

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  • 1. Inspiring CollegeStudents to Vision Board Nikil Viswanathan nikil@stanford.edu 12/8/2012
  • 2. Game PlanWhat is Vision Boarding?Why should college students use them?Experiments Inspiring Students Creating Boards Using BoardsResultsInsights
  • 3. Game PlanWhat is Vision Boarding?Why should college students use them?Experiments Inspiring Students Creating Boards Using BoardsResultsInsights
  • 4. What is Vision Boarding?Why: So you can focus on your life goals and achievethemWhat: A cork board on which you put pictures of yourgoals that you cut out from magazines or print out fromthe internet. Look at it daily.Who: Visualization and Vision Boarding are used by someof the most successful individuals and prominent people inthe world, such as: Oprah, Bill Gates, Tiger Woods, Arnold Schwarzenegger, Anthony Robbins, Jack Canfield, Will Smith, Jim Carey, and many many more
  • 5. Game PlanWhat is Vision Boarding?Why should college students use them?Experiments Inspiring Students Creating Boards Using BoardsResultsInsights
  • 6. Why college students?Stepping back from the hustle and bustle of daily studentlife and figuring out what your main life goals are andwhere you are going in life is difficult!As a Residential Assistant (Staff for a freshmen dorm) atStanford, I saw that many, many students wanted helpand guidance figuring out the direction for their collegeexperience and life in general.I hypothesized that this technique of Vision Boardingwould help students figure out their inner goals and alsohelp keep these goals in focus (ie. hopefully helping themto achieve the goals) during their college experience.
  • 7. Game PlanWhat is Vision Boarding?Why should college students use them?Experiments Inspiring Students Creating Boards Using BoardsResultsInsights
  • 8. ExperimentsI decided to run a series of experiments to see if visionboarding would help students conceive of and achievetheir goalsThe first challenge was to get students super excitedabout revolutionizing their life and also for this method ofdoing that
  • 9. Game PlanWhat is Vision Boarding?Why should college students use them?Experiments Inspiring Students Creating Boards Using BoardsResultsInsights
  • 10. Inspiring StudentsI realized that most students would be skeptical of theVision Board process and that I would need to inspireconfidence in them that it would workThe first step in the experiments was to get them on boardand excited about 1. Figuring out and achieving their goals 2. Using Vision Boarding as a method to do this
  • 11. Inspiring Students: 1st AttemptGoal: Get students pumped & inspiredCreated a web page describing Vision Voards andincluded instructions on how to make oneAsked students to email me once they created them (or ifthey had any questions)Sent it out to a dorm mailing list ~70 people
  • 12. Results11 Page ViewsNo one emailed meNo user feedback
  • 13. LessonsNeed to give more inspiration and motivation for studentsto get excited about itPersonally teach them how to create vision boards ratherthan expecting them to do it on their ownMake it very clear that they can email me even if theyhave not yet created a Vision Board for themselvesMake it easier to contact me (so they don’t have to open /type out an email!), decrease effort and awkwardness
  • 14. Inspiring Students: 2nd Attempt Goal: Get students to be excited and sign up for a workshop where I can explain andteach them in person Made the offer a workshop Changed the email me link into a simple “submit your email” field in a form Slightly changed concept (Visualization) Instead of asking the students to do (create the vision board) this all by themselves I decided to walk them through it in person – thinking that the first step I should focus on is just getting them excited about the concept
  • 15. Results29 page views6 sign ups!General interest and excitement (also showed otherpeople the page in person)Note: This was sent to a couple dorms (vs the 1st Attemptsent to only 1 dorm) (widened audience)
  • 16. LessonsCorroborated by in person explanations to people aboutthe concept – dropping the big names up front REALLYhelps get people excited and make people believe.Also from talking to people, I found out that the Jim Carreyexample is really good to use as it paints a concretepicture of someone successful using the technique andsucceeding!Keep it short!Lower the barrier to action!
  • 17. Insights From Both ExperimentsFocus on solving the first part of the problem – gettingpeople motivated – rather than solving the whole thingUse a Hot Trigger – something they can do right now (ie.sign up for the workshop) rather than something that takesmore time (ie. design and build a vision board)Motivate people by showing them examples of successand successful peopleKeep it short!
  • 18. Game PlanWhat is Vision Boarding?Why should college students use them?Experiments Inspiring Students Creating Boards Using BoardsResultsInsights
  • 19. Creating BoardsThe next major step in the Vision Board process is actually sittingdown and creating the BoardThis can be difficult in terms of resources (ie. you have to buy acork board and magazines to cut pictures out of or have a printer toprint pictures out with)I found that this had stopped me from making vision boardsmultiple times in the past (took a lot to overcome this ability barrier)To make it simpler (and what I thought would be more ubiquitous –more on this later) I decided to help people build digital visionboards on their computer and set them as their desktopbackgroundI figured that this would also be easier to do – everyone would justhave to have their laptop (easy) and also planned to print thecompleted boards
  • 20. Creating BoardsThe experiment: Bring 5 people into a room Explain the process Tell them to choose 3 (to keep it easy and simple) images which represent their goals Sit down together and create our vision boards (myself included) Share them
  • 21. The Vision Boards (from the session)
  • 22. Chris
  • 23. Jason Jason could only stay for 5 min so he made his very quickly
  • 24. AdityaGathered ~20 images for his vision boardStill making his board
  • 25. David
  • 26. ResultsI had thought that getting the images would be difficultSurprisingly everyone unanimously said choosing the imageswas very fun, easy, and quickQuotes “Made me happy” “Really enjoyed it” “Was fun!”Harder (not that hard) part was piecing the picture together.Found a site that let us do it really easily (pixlr.com)Within 40 minutes pretty much everyone was done. Jasonfinished his in 5-10 minutes (he had to leave).
  • 27. InsightsI had thought that this was going to be the most difficultpart of the process – turned out to be the easiest and byfar the most fun for everyone!Doing it in a digital fashion (on our computers) made itvery easy to find lots of images; finding the high qualityones was the challenging part of vision board creation
  • 28. Game PlanWhat is Vision Boarding?Why should college students use them?Experiments Inspiring Students Creating Boards Using BoardsResultsInsights
  • 29. Using Boards: 1 WeekI asked everyone to set their vision board as their desktopbackground for 1 weekJason, David, and I did this.Chris loved his desktop background and didn’t want to change itso he made a simple webpage with just the vision board and setit as the startup page for his internet browser on both hispersonal and lab computers. (Note he saw the image when hefirst opened the browser, not every time he opened a new tab)I also initially set the vision board as my new tab (through anextension) background for my browser, though I ended up takingthis off because people would see my vision board when theywalked by my computer (or if they were working with me)
  • 30. ResultsChris – Very personally impacted by the process Thoroughly enjoyed making the board (finding the images) Community was the biggest picture on his vision board (most important) and thus he felt that the process of creating and sharing vision boards with friends was memorable and awesome Before lab work in the morning that Tuesday (when he would normally be tired and browse his email), Chris drew out images of life in the future and how he wanted his experience to be Changed his life outlook from “whatever happens, I’m okay with” to “deciding what I want”Jason - Saw board ~10 times per work day. Seeing the imagesmade him think about doing the exercise.David – Saw his vision board ~3 times in the week (usually had hisdesktop covered with his applications). Said it made him want toget pictures of the cave on his board blown up for his room as aposter.
  • 31. Game PlanWhat is Vision Boarding?Why should college students use them?Experiments Inspiring Students Creating Boards Using BoardsResultsInsights
  • 32. ResultsFound out how to engage and excite students about visionboardsSuccessfully walked 4 people through the creation andusage of vision boards for 1 weekHad varying degrees of personal impact, from awarenessof goals -> revelations
  • 33. Game PlanWhat is Vision Boarding?Why should college students use them?Experiments Inspiring Students Creating Boards Using BoardsResultsInsights
  • 34. InsightsContrary to my original belief, creating vision boards onthe computer is very fun, enjoyable, and easy.Desktop background is NOT a good place to see yourvision board often. Desktop usually hidden by maximizedapplications, icons, etc…In order to get Stanford students excited about visionboards, use concrete examples of stories of success.Doing the vision board and goals creation process withfriends can be a powerful bonding experience.
  • 35. Next StepsTest with more people to verify insightsCreate paper versions of the digital vision boards (printthem out after you have created them) and see if you canmake it much more accessible by putting it in front of yourdeskTest alternate ways to remind students about their dreamsand goals they have put on their vision board (especiallydigitally)Measure people’s long-term change
  • 36. Now It’s Your TurnGo think about your dreams and create your own vision board!
  • 37. AcknowledgementsBIG thank you to BJ Fogg (@bjfogg) for his advice andguidance in sharing his wisdom about behavior design!Chris, Jason, David, and Aditya for being the experimentsof my studyAlborz, Sarah, Grace and Tiffany for forwarding emails totheir dorms
  • 38. Contact MeNikil Viswanathanwww.nikilster.comnikil@stanford.edu
  • 39. Thank you! I hope that youdream up your goals and life aspirations, create your own vision board, and have them all come true!