Legal Technology: Change is Good

Legal Technology: Change is Good Presented by: Nicole BlackCo-author of Social Media for Lawyers--The Next Frontier

“The Internet? Bah!” by Clifford Stoll,1995

E-Commerce? Bah!

E-books? Bah!

E-readers? Bah!

E-business? Bah!

How did we get here?

Grove’s Law: A theory that predicts thattelecommunications bandwidth will double just once every century.

Moore’s Law: A theory that predicts that every two yearsthe price of a unit of computer processing power will be reduced by half.

Koomey’s Law: A theory that predicts that the energyefﬁciency of computers doubles roughly every 18 months.

June 2006--Google launches ﬁrst non-email cloud product

June 2006--Google launches ﬁrst non-email cloud productJuly 2006--Twitter launched

June 2006--Google launches ﬁrst non-email cloud productJuly 2006--Twitter launchedAugust 2006--Amazon EC2 cloud product released in private beta

June 2006--Google launches ﬁrst non-email cloud productJuly 2006--Twitter launchedAugust 2006--Amazon EC2 cloud product released in private betaSeptember 2006--Facebook opened to the public

June 2006--Google launches ﬁrst non-email cloud productJuly 2006--Twitter launchedAugust 2006--Amazon EC2 cloud product released in private betaSeptember 2006--Facebook opened to the publicJune 2007--iPhone released in US

June 2006--Google launches ﬁrst non-email cloud productJuly 2006--Twitter launchedAugust 2006--Amazon EC2 cloud product released in private betaSeptember 2006--Facebook opened to the publicJune 2007--iPhone released in USNovember 2007--Kindle released in US

June 2006--Google launches ﬁrst non-email cloud productJuly 2006--Twitter launchedAugust 2006--Amazon EC2 cloud product released in private betaSeptember 2006--Facebook opened to the publicJune 2007--iPhone released in USNovember 2007--Kindle released in USJuly 2008--Apple launches the App Store

June 2006--Google launches ﬁrst non-email cloud productJuly 2006--Twitter launchedAugust 2006--Amazon EC2 cloud product released in private betaSeptember 2006--Facebook opened to the publicJune 2007--iPhone released in USNovember 2007--Kindle released in USJuly 2008--Apple launches the App StoreApril 2010--iPad released in US

June 2006--Google launches ﬁrst non-email cloud productJuly 2006--Twitter launchedAugust 2006--Amazon EC2 cloud product released in private betaSeptember 2006--Facebook opened to the publicJune 2007--iPhone released in USNovember 2007--Kindle released in USJuly 2008--Apple launches the App StoreApril 2010--iPad released in USJune 2011--Google+ launched-more than 25 million users in 4 weeks

Lawyers cannot afford to be left out of the loop

3 major technology trends:

3 major technology trends: • Social Media

3 major technology trends: • Social Media • Cloud Computing

3 major technology trends: • Social Media • Cloud Computing • Mobile Computing

Why should you care about social media?

For companies, resistance tosocial media is futile. Millionsof people are creating contentfor the social Web. Yourcompetitors are already there.Your customers have beenthere for a long time. If yourbusiness isnt putting itself outthere, it ought to be. Business Week, February 19, 2009

Social Media Factoid #1: Source: Socialnomics.com

Social Media Factoid #1: porn Source: Socialnomics.com

Social Media Factoid #1:Social Media has overtaken porn as the #1 activity on the Web Source: Socialnomics.com

Social Media Factoid #2:

Social Media Factoid #2: third largest

Social Media Factoid #2:If Facebook were a country it would be the world’s third largest

Social Media Factoid #3:

Social Media Factoid #3: 55-65 year-old females

Social Media Factoid #3:The fastest growing segment on Facebook is 55-65 year-old females

Social Media Factoid #4: Source: Pew Internet & American Life survey, May 2011

Social Media Factoid #4: 65% Source: Pew Internet & American Life survey, May 2011

Social Media Factoid #4:As of May 2011, 65% of adult users in the US use social media sites Source: Pew Internet & American Life survey, May 2011

Social Media Use by Global Fortune 500 Companies 65% 54% 50% 33%Twitter accounts Facebook pages YouTube channels Corporate blogs Source: Burson-Marsteller Fortune Global 100 Social Media Study Data collected between Nov 2009 and Jan 2010

But how arelawyers usingsocial media?

Networking & buildingrelationships

Finding clients

Locating information to supporttheir practice

Making it easy for people toﬁnd them (SEO)

Obtaining speakingengagements & media mentions

Brandingtheir practice

Showcasing their expertise

Cloud and Mobile Computing: Not a Trend Source: Gartner’s Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance

Cloud and Mobile Computing: Not a Trend• Cloud computing was the top technology trend for 2010 Source: Gartner’s Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance

Cloud and Mobile Computing: Not a Trend• Cloud computing was the top technology trend for 2010• By 2013, mobile phones will overtake PCs as the most common Web access device worldwide Source: Gartner’s Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance

Cloud and Mobile Computing: Not a Trend• Cloud computing was the top technology trend for 2010• By 2013, mobile phones will overtake PCs as the most common Web access device worldwide• By 2012, 20% of businesseswill own no IT assets and willconduct business solely in the Cloud Source: Gartner’s Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance

Cloud and Mobile Computing: Not a Trend• Cloud computing was the top technology trend for 2010• By 2013, mobile phones will overtake PCs as the most common Web access device worldwide• By 2012, 20% of businesses will own no IT assets and will conduct business solely in the Cloud • By 2014, over 3 billion of the world’s adult population will beable to transact electronically via mobile or Internet technology Source: Gartner’s Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance

*Source: The Hub Spot Blog/Mobile Marketing Association Surveys

The growth of the iPhonewas 10 times faster than the growth of America Online *Source: The Hub Spot Blog/Mobile Marketing Association Surveys

The growth of the iPhonewas 10 times faster than the growth of America Online There are more mobile phones on the planet *Source: The Hub Spot Blog/Mobile than there Marketing Association Surveys are TVs

The growth of the iPhonewas 10 times There are 6.8 faster than billion people on the growth the planet. 5.1 of America billion of them Online own a cell phone, but only There 4.2 billion own a are more toothbrush mobile phones on the planet *Source: The Hub Spot Blog/Mobile than there Marketing Association Surveys are TVs

But arelawyers using mobile technology?

Sources: International Legal Technology Association and Inside Legal’s2011 Annual Law Firm Technology Purchasing Survey and ABA’s 2011 Legal Technology Survey

Lawyers’ smartphone use has increased from 79% in 2010 to 88% in 2011 Sources: International Legal Technology Association and Inside Legal’s 2011 Annual Law Firm Technology Purchasing Survey and ABA’s 2011 Legal Technology Survey

Lawyers’ smartphone use has increased from 79% in 2010 to 88% in 201188% of lawyers use a smartphone for law-related tasks while away from their primary workplace Sources: International Legal Technology Association and Inside Legal’s 2011 Annual Law Firm Technology Purchasing Survey and ABA’s 2011 Legal Technology Survey

Lawyers’ smartphone use has increased from 79% in 2010 to 88% in 201188% of lawyers use a smartphone for law-related tasks while away from their primary workplace 11% of ﬁrms have purchased iPads for their attorneys Sources: International Legal Technology Association and Inside Legal’s 2011 Annual Law Firm Technology Purchasing Survey and ABA’s 2011 Legal Technology Survey

Lawyers’ smartphone use has increased from 79% in 2010 to 88% in 201188% of lawyers use a smartphone for law-related tasks while away from their primary workplace 11% of ﬁrms have purchased iPads for their attorneys 25% of respondents said that the iPad would be one of the major technology purchases over the next 12 months Sources: International Legal Technology Association and Inside Legal’s 2011 Annual Law Firm Technology Purchasing Survey and ABA’s 2011 Legal Technology Survey

Sometimes the world of technology will feel like a maze

A lot of people will tellyou what you can’t do

Sometimes, the journey will be frustrating

Don’t get left behind

Explore and learn

Take it step by step

The End of Lawyers?by Richard Susskind, 2009

The beginning of the end?

Or perhaps, the beginning of an evolution?

O r, the be ginningof a re voluti on?

Or even, the beginning of a new era?

How can you squander evenone more day not takingadvantage of one of thegreatest shifts of ourgeneration? How dare yousettle for less when the worldhas made it so easy for you tobe remarkable? --Seth Godin

Thanks for listening! Nicole BlackCo-author of “Social Media for Lawyers” www.nicoleblackesq.com @nikiblack on Twitter

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Legal Technology: Change is Good

by Nicole Black

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