Slides from my presentation with Lisa Solomon, "6 Things Lawyers Should Know About Social Media." This presentation was given at the American Bar Association's Solo and Small Practice conference on 10/17/09 in Los Angeles.
For companies, resistance to
social media is futile. Millions
of people are creating content
for the social Web. Your
competitors are already there.
Your customers have been
there for a long time. If your
business isn't putting itself out
there, it ought to be.
Business Week, February 19,
3. Different social media sites serve
(T)ime spent on social network and
blogging sites accounted for 17 percent
of all time spent on the Internet in
August 2009, nearly triple the percentage
of time spent on the sector a year ago.
“This growth suggests a wholesale
change in the way the Internet is used,”
said Jon Gibs, vice
president, media and agency insights,
Nielsen’s online division. “While video
and text content remain
central to the Web experience – the
desire of online consumers to connect,
communicate and share is increasingly
driving the medium’s growth.”
--Nielson Report, September 24, 2009
6. Social media use pays off if targeted
and narrowly focused
A fundamentalist is a person
who considers whether a fact is
acceptable to their faith before
they explore it. As opposed to
a curious person who explores
ﬁrst and then considers
whether or not they want to
accept the ramiﬁcations.
How can you squander even
one more day not taking
advantage of the greatest shifts
of our generation? How dare
you settle for less when the
world has made it so easy for
you to be remarkable?
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