New ways to innovate with content

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A slide to present publishing

A slide to present publishing

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  • 1. LBF Digital Conference Creative energy & technology New ways to innovate with content Presentation to
    • 18 th April, 2010
    • George Lossius, CEO
  • 2. What are the most important e-readers? LBF Digital Conference 18th April, 2010 Millions Billions Many Billions
  • 3. Why does this matter? LBF Digital Conference 18th April, 2010 Change in delivery mechanisms need Creative Energy to understand What Who How Speed Chapter 2: Values If the guiding philosophy behind the traditional system of social insurance could be described as "We're all in it together," the philosophy behind Bush's Ownership Society seems to be, "You're on your own." Chapter 5: Opportunity Chapter 7: Race The Administration argues that the stock market can provide individuals a better return on investment, .... But individual investment decisions will always produce winners and losers. What would the Ownership Society do with the losers? That doesn't mean we shouldn't encourage individuals to pursue higher-risk, higher-return investment strategies. They should. It just means that they should do so with savings other than those put into Social Security. Subscribe Micro payments Number of days Oyster Card / Metro Pass 10 quotes
  • 4. What a tremendous opportunity LBF Digital Conference 18th April, 2010 The e-book reader, whilst important, is an opportunity to sustain revenues by replicating what we have today The digital reader/consumer is an opportunity to increase revenues But relies on Creative awareness of consumption opportunities Understanding your content Collect, group and model your consumers Speed of delivery of product Low cost experimentation and the right to be wrong
  • 5. – How LBF Digital Conference 18th April, 2010 Perseus Books 2005: George Soros on Globalization 2008: The Age of Fallibility 2009: The Crash of 2008 and What it means 2010: The Soros Lectures Buy all books $55 Online access to all titles for 2 weeks $7.50 Download any 10 chapters $15 All Introductions & Conclusions $25 – Who – What – Two or more delegates Online access to all titles for 2 weeks FREE
  • 6. Who – What - How LBF Digital Conference 18th April, 2010 SMS a train id A train spotter Publisher returns the data Publisher receives micro-payment Class 91 91111 Power type electric Builder BREL , GEC-Alsthom Build date 1988—1991 [1] Total production 31 nine-carriage units [2] UIC classification Bo'Bo'+2'2'+...+2'2'+2'2' Top speed 140 mph (225 km/h) (Design) 125 mph (200 km/h) (Service) Power output 6,300 HP Career British Rail GNER National Express East Coast East Coast Disposition still in service
  • 7. Using “Who” intelligence for promoting “What” & “How”
    • Identity rules
      • You are a business student, special offer on all management titles
    • Context rules
      • Because you are looking at this web page, you can have XX free for 3 days
    • Purchased rules
      • You’ve paid for 12 months access, have month 13 free
    LBF Digital Conference 18th April, 2010
  • 8. Speed & Experimentation LBF Digital Conference 18th April, 2010 Go live Business buy-in Business proposal Marketing idea Go live Business buy-in Marketing review Go live Business buy-in Marketing review Marketing idea Business proposal Technical study Proposal revision Business buy-in Technical spec Technical sign-off Develop system Test system Go live Go live Business buy-in Marketing review      
  • 9. Creative energy & technology New ways to innovate with content LBF Digital Conference 18th April, 2010 Thank you george.lossius @ publishingtechnology.com Resource A Thing Resource A Thing Resource A Thing Resource A Thing Resource A Thing Resource A Thing Resource A Thing Resource A Thing Resource A Thing Resource A Thing Resource A Thing Resource A Thing What? (Resource/Product)      Person’s name Place info Detail 01        