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To understand what actions consumers are taking to reduce the risk of identity theft
Data collected from an online self-assessment tool (sample bias)
20 questions; 1 (never) to 5 (always)
Higher score: more frequent use of risk reduction practices
Data from 287 respondents in 2003
Web Site Address For The Online Identity Theft Quiz www.rce.rutgers.edu/money/identitytheft/default.asp The online quiz provides both personalized feedback to users and a database for ongoing research