Google PageRank - Relevancy, Quality and Quantity
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Google PageRank - Relevancy, Quality and Quantity

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Google PageRank is based on Link Relevancy, Link Quality, Link Quantity. Google PageRank gives the importance of a page on the web.

Google PageRank is based on Link Relevancy, Link Quality, Link Quantity. Google PageRank gives the importance of a page on the web.

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Google PageRank - Relevancy, Quality and Quantity Google PageRank - Relevancy, Quality and Quantity Document Transcript

  • http://thedofollowblog.blogspot.comGoogle PageRank - Relevancy, Quality and QuantityPageRank (PR) gives the importance of a page on the web. It is named afterLarry Page, cofounder of Google. At first it was called Backrub. PageRank isassociated only with Google. It is one among the many factors that determines apage’s ranking in the search results. PageRank has an important consideration inSEO.Google defines PageRank as below (Google Technology)“PageRank relies on the uniquely democratic nature of the web by using its vastlink structure as an indicator of an individual pages value. Googles PageRankreflects the importance of web pages by considering more than 500 millionvariables and 2 billion terms. Pages that Google believe are important pagesreceive a higher PageRank and are more likely to appear at the top of the searchresults.PageRank also considers the importance of each page that casts a vote, as votesfrom some pages are considered to have greater value, thus giving the linkedpage greater value. We have has always taken a pragmatic approach to helpimprove search quality and create useful products, and our technology uses thecollective intelligence of the web to determine a pages importance."Thus Google considers backlinks as votes.According to Google, if one page A gives a link to page B, then page A is castinga vote for page B. If page B gets more number of votes from many differentpages then the importance of page B will increase. The quality of the page Awhich casts the vote determines the quality of the vote.There are two kinds of Google PageRank. One is Google Toolbar PageRankand the other is Google’s internal PageRank. Internal PageRank is updatedevery day. But it is not accessible. Toolbar PageRank can be seen by anyone. It isupdated around two times a year. So clearly the toolbar shows outdatedPageRank.From my analysis there are a few factors that help to improve your PageRank. • Link Relevancy
  • http://thedofollowblog.blogspot.com • Link Quality • Link QuantityLink Relevancy:Wikipedia defines Relevance as “In information science and informationretrieval, relevance denotes how well a retrieved document or set of documentsmeets the information need of the user.”This is the main idea behind every search engine algorithms. When a user types aquery on the search box the search engines search the web for pages that containthe search query and tries to return the most relevant results at the top. Thusrelevancy means the relationship between two quantities, here the search queryand the search results.To explain link relevancy we can try to answer some questions.If I get a backlink from a PR 10 website will it improve my rankings?Yes. But there are some things to be kept in mind. Google can analyze for whichtext I have given the hyperlink to my site, that means my anchor text. If I have awebsite for health insurance and I got a backlink from a high PR site with theanchor text “Visit my website” it won’t help in getting any boost in searchrankings. I have to use my keywords as anchor text and in here “healthinsurance”.Suppose my health insurance website has a PR of 10. Will it come in searchresults for every search query?No. This is also because of anchor text. I targeted only for those keywords whichpeople might use to reach my website. For those keywords my site will be thetop result.Now suppose I have a website selling flowers and I got a backlink from a highPR website which sells electronic circuit boards. Do you think it is relevant toget my backlink there?Google knows that “flowers” is not any way related to “electronic circuitboards”. So regardless of the high PR backlink I got Google considers the
  • http://thedofollowblog.blogspot.comrelation (Relevance) between the two websites and it finds nothing and mybacklink has no value.As I have explained, Google will try to determine my website’s PageRank basedon the high PR sites from where I get backlinks. It can also perform hyperlinktext analysis to calculate how relevant my anchor text is. And most importantlyhow relevant is the page from where I got the backlink and my website.I think now you have got an idea about Link Relevancy.Link Quality:Link quality means get your backlink from quality (high PR) websites. But withrelevancy added to link quality we can redefine link quality as“Getting backlinks using keywords of your website as anchor text from relevantsites with high PageRank”.Link Quantity:There is also link quantity to be considered. If your PageRank is 3 and you getbacklinks from PR 2 or PR 1 websites it won’t reduce your PageRank. But it willhelp to optimize your anchor text. Even though backlinks from sites with low PRthan your site will not improve your PR, it will help to bring more visitors toyour site.Not every backlink to your page is counted by Google. Google can filter linksfrom link farms. Webmasters cannot control which sites link to their sites. Solinks coming to my site from a site penalized by Google won’t harm my site. Butif I give an outbound link to such a site it may cause Google to penalize my siteas well. So be careful in your link building campaign.If you consider Google PageRank in your SEO campaign it will definitely helpyou rank better in search results.Related Links:SEO TrivandrumUseful Google Hacks and Search Tricks