Chivas regal

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history of chivas regal

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Chivas regal

  1. 1. CHIVAS REGAL<br />NIKHIL KAPOOR<br />CHITKARA UNIVERSITY<br />
  2. 2. HISTORY OF CHIVAS REGAL<br />Chivas Regal is a blended Scotch whisky produced by Chivas Brothers, owned by Pernod Ricard.<br />Chivas Brothers was first established in 1801 in Aberdeen, Scotland. <br />
  3. 3. In 1842, Chivas Brothers were retained to supply provisions to the royal family at Balmoral Castle upon Queen Victoria's first visit to Scotland.<br />In 1843, Chivas Brothers were granted a Royal Warrant to supply goods to Queen Victoria.<br />During the 1850s 'Royal Glen Dee' was launched, followed in the 1860s by their second blended Scotch whisky, 'Royal Strathythan'.<br />
  4. 4. In the early 1900s, Chivas Brothers decided to create their most aged blended Scotch whisky to export to the U.S and That whisky was named Chivas Regal.<br />
  5. 5. Chivas Regal 25 Year Old was launched in 1909 as the original luxury Scotch, and became a leading brand in the U.S<br />Chivas Regal was purchased by Seagrams in 1949, which provided a much wider distribution and marketing system.<br />In 1950, the company Chivas Brothers was able to buy the Strathisla Distillery<br />Chivas Regal was acquired by Pernod Ricard in 2000 upon the breakup of Seagram's Group.<br />
  6. 6. Won gold medals at the 2006 and 2008 San Francisco World Spirits Competitions.<br />
  7. 7.
  8. 8. Logo-<br />In 1997<br />In 2007<br />

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