How to provide screen space to multiple Sponsors

What Not to do!

Case Study http://www.moneycontrol.com Budget Special Sections

Vodafone is the Top Cover Sponsor – gets permanent space Microsoft is 2 nd cover sponsor - but wants to promote its AskForOriginal campaign – so its advert is dyamic with MS and askfororiginal.com appearing alternatingly Thereafter there are 4 main section with 4-5 subsections each. Each subsection is sold to a section-sponsor. The section Sponsor’s “bubble” appears when you hover the mouse on the section link …

Each subsection is sold to a section-sponsor. The section Sponsor’s “bubble” appears when you hover the mouse on the section link …

Also notice that the “new Sections” for the budget find a place apart from the regular Tabs that the site has … Thus the regular Section can have their own banner/ CPC Ads The Network18 Logo also finds a mention and the “BUDGET 08 Growth Story” has its own branding. Finally they have LIC also sponsoring the New Sections…

How to provide screen space to multiple Sponsors

by Nikhil Kulkarni on Feb 18, 2008

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