A Short Tale Of The Long Tail

Slide 1: A short tale of The Long Tail Concept Talk & Discussion by Team b l o o z l

Slide 2: High Demand Medium Demand Low Demand

Slide 3: Digital media has reduced the cost of production and distribution

Slide 4: The Long tail is changing Longer & Thicker

Slide 5: The Long Tail

Slide 6: Metcalf’s Law The Power of the Network increases with the number of nodes Really ???

Slide 7: Welcome to the Real World ! This ‘enhanced’ Long Tail has a LOT of NOISE Content Content Overload SPAM

Slide 8: Need for Content Filters Dedicated Algorithms Teams

Slide 9: These DON’T work (well) They are against the principles of the Long Tail as well as democratization of content Machines can The sheer never match volumes of the Human Thought Long Tail

Slide 10: What we need is … A Long Tail Solution to a Long Tail Problem Let the Consumer Harness the filter content for collective wisdom of each other … NOT the Long Tail to algorithms service them

Slide 11: The key to future consumption of info... Selecting Getting the right quality niche in the content in Long Tail the niche

Slide 12: Welcome to Social Reading In the Long Tail

Slide 13: b l o o z l e An attempt to harness the collective wisdom of the long tail

Slide 15: Result • You read, rate and tag only a few of your favorite blogs • You share your favorite reads with friends via our recommend feature as well as GroupFeed • You get filtered blog content for areas of your interest without having to – Research for content on Google or technorati – Subscribe to a gazillion blogs in your feed reader • You help others  Others help you

Slide 16: Th nkY o a u Team b l o o z l e harnessing collective wisdom

Slide 17: B l o o z l e Invite only βeta