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  • 3 dimensional world Users use an Avatar to represent themselves in the virtual world – can choose to be anything you want Get around by walking, flying or teleporting Can chat with others Real-time events, activities and communication Gokce – can you tell us about your Avatar??
  • - New possibilities - 2D-3D - “eye-level” - Launching: Second Life and the C class

Second%20 life%20presentation Second%20 life%20presentation Presentation Transcript

  • Presented by: Nikhil Bathla (Niick)
  • Agenda: -Background -Hype? -Business Model -The Importance of Virtual World -Benefits of Entering Second Life -Expected Future
  • Background - An online virtual world developed by Linden Labs (Linden Research Inc.) Definition of Virtual World: - An online community that takes the form of a computer simulated environment where users interact and create objects MMOG = Massively Multiplayer Online Game
  • What is Second Life?
  • Is Second Life Just Hype? How many people in the class have heard about “ Virtual World ” ?
  • Is Second Life Just Hype?
    • Yes!
    • - Second Life—hiring a PR company and other Media Channels
    • Mercedez-benz link – not working
    • Volkswagen Marketing team – more effort in real word as opposed to virtual world
    • INSEAD – closed down their university in the virtual world
    • American Apparel – lost interest in running the island created
  • Linden Lab’s Business Model Membership Fees $9.95/month $22.50/quarter $72/year Land Purchases Monthly Maintenance Fees (for land exceeding 512m 2 80% of Revenue Infrastructure: Equipment Tech support $ revenue $ revenue $ revenue Advertising Linden Dollars
  • The Importance of Virtual Worlds
    • - Virtual worlds will become an important part of human life because:
    • To be creative and involved in a community
    • Relax and Leisure
    • Role Playing
  • The Importance of Virtual Worlds
    • Customers --- a real-world income is not sustainable
    • Businesses --- the benefits of communication cannot be measured
    From an economical perspective, virtual worlds are not necessary for both customers and businesses because :
  • The Benefits of Entering Second Life
    • Shared real-time experience
    • A new forum for explaining complex products and services
    • Inexpensive prototyping and customer focus groups
    • Training , recruiting and seminars
    • Global reach and accessibility
  • The Benefits of Entering Second Life
    • Permanent 24/7 3D multi-user collaborative and interactive exhibition
      • -showcase products
      • -play corporate videos
      • -links to website, brochure handouts
    • Business networking (through business park social events)
    • Cost effective form of promotion
  • Uses of Second Life Product launch Social events Entertainment Market research Concept testing and user feedback Showcase Simulation Community building E-commerce Conferencing Customer service Information sharing Branding
  • Expected Future
    • Accessible through smart phones ( Iphone/Ipad etc) other than PC and Mac etc.
    • Technological development – Less streaming, ease of using it on slow processors as well.
    • More measurable ( for advertisers)– Aligned with Analytics – example Omniture, Google Analytics etc.
  • Expected Future
    • Better targeted , segmented and overall value for advertisers.
    • More functionalities to excite and motivate users to be a part of it and revisit again and again.
    • Premium features available to the free members.
  • Thanks!