Hapag Lloyd

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Company Analysis, SWOT of shipping Company Hapag Lloyd

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Hapag Lloyd

  1. 1. Shipping Company<br />Presented By-<br />Niketa Singh<br />
  2. 2. Overview of Shipping Industry<br />
  3. 3. Industry Trends<br />Positive Trends<br /><ul><li>Represents 90% of the world trade.
  4. 4. Most effective form of transportation that costs only 11% and 20% of what transportation by roads and rails costs, respectively
  5. 5. High return on capex of 25% per year</li></ul>Negative Trends<br /><ul><li>Shortage of skilled labour and management
  6. 6. Poor image of the industry
  7. 7. Pollution: CO2 emissions - dispose of waste - subsea noise.
  8. 8. Cyclical industry.</li></ul>FutureRisks<br /><ul><li>Recession
  9. 9. Political Instability
  10. 10. Security
  11. 11. Long Delivery Period of new ships
  12. 12. Capacity bottleneck at some ports</li></ul>Future Prospects<br /><ul><li>Proactive developments for making ships environmental friendly
  13. 13. Long term planning for recruitment, education and training skilled seafarers
  14. 14. Improvedpropulsiontechnology: E-navigation, improved computerized cargo handling </li></li></ul><li>Hapag-Lloyd<br />
  15. 15. Key Business Activities<br />Other Business<br />Liner<br />Shipping<br />Tourism<br /><ul><li>Transport Services
  16. 16. Insurance Services
  17. 17. Owns many Cruise ships
  18. 18. Low-fare, high-frequency airline
  19. 19. Merger with TUIfly in 2007
  20. 20. 300 sales offices in 114 countries and 77 liner service network
  21. 21. Most of their fleet is new and built in the last decade
  22. 22. Majority of the vessels have flag of Germany</li></li></ul><li>W<br />Swot Analysis<br />Strengths<br /><ul><li>Younger fleet.
  23. 23. Balanced, company-owned and chartered vessels.
  24. 24. Focus on customer needs.
  25. 25. Strong business processes and IT.
  26. 26. High Operating Cash flow
  27. 27. Optimum Utilization of available ship and container capacities.
  28. 28. Opportunity cost: lower risk, lower return
  29. 29. Operational risks
  30. 30. Financing risks </li></ul>Weaknesses<br />S<br />
  31. 31. Opportunities<br /><ul><li>Global container tranpsort volume is growing at a fast rate.
  32. 32. Scope of expansion into related businesses.
  33. 33. AP Molar Mearsk : Provides Integrated Supply Chain Services & has tankers as well
  34. 34. CMA CGM: Provides logistics and multimodal services</li></ul> T<br />Threats<br /><ul><li>Political instability.
  35. 35. Global competition.
  36. 36. Technological threats.
  37. 37. Global transport volume is dependent on economic developments around the world.
  38. 38. Freight rates fluctuate heavily.</li></ul>O<br />
  39. 39. Recommendations<br /><ul><li>IT innovations in container shipping
  40. 40. Equipment deficit action planning
  41. 41. Cooperation with International partners while developing technology
  42. 42. Sustainability and energy efficiency</li></li></ul><li>

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