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RebelMouse for Journalism Group

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Published in: News & Politics, Technology

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  • 1. RebelMouse for Journalists Niketa Patel, Director of Content @Niketa, @RebelMouse
  • 2. A Real Time, Turn Key Publishing Platform • Social Publishing Platform – add a social layer to your CMS • Aggregate and curate social content and original content in a highly visual way • Embed easily - no tech/design resources required. • Ignite your social media team and editorial team. • Mobile web friendly. Android & IOS apps coming soon. • Permanent teaser modules that amplify your social presence • Monetize better with Sponsored Content units
  • 3. Background A Team from HuffPost Mafia, CNN, Vayner Founder, Paul Berry was CTO of HuffPost  Ran Product, Design and Engineering  Top 10 Trafficked Site in US Collaboration with Best in the World  Twitter, Facebook, Google  GE, IBM, Johnson and Johnson World Class Team  Team is 30 developers strong  Core team in NYC coming from Google, Klout, CNN, Vayner Media and HuffPost
  • 4. Board of Directors Investors & Board from BuzzFeed + More (Advisor) John Battelle Jonah Peretti Chris Dixon Greg Coleman Gary V Nicholas N Howard Lindzon Marcy Simon Eric Hippeau – Lerer Ventures (Chairman) Ken Lerer – Lerer Ventures Fred Harman – Oak Investment Partners Jordan Levy – Softbank Capital Angel Investors: Venture Investors:
  • 5. Top Publishers & Editors Love RebelMouse!
  • 6. Rebel Picks: Next Level Curation • Curate hashtags, handles, numerous social feeds, video & RSS • Pre-moderate to drafts if needed • Add post, link, photo, or create a blog post • Use Post bookmarklet button • Twitter Favorites: Favorite content to send it to your Front-page or Drafts
  • 7. Highlight & Keep Your Best Content
  • 8. Use Cases: Solutions to Core Problems • Flash Memes : flash-memes.com • Important Stories: millioncameras.com • Engagement campaigns: hashtag callouts/coverage – Twitter chats, events, meetups, UGC, questions for interviews, weather, movements, social hubs • Editor’s Picks • Talent Pages • Homepage or section front alternatives
  • 9. Increase Engagement, Recirculation & Track Performance “Time spent is TWICE site Avg [for RebelMouse page on his site]” -Markus Stolz (@elloinos) “Los Angeles News Group Saw 10-30% Increase in PV’s due to RebelMouse” - Full post at http://rbl.ms/LANG Analytics • Stats per Post • XRS Tracking for shared content across RebelMouse and in embeds • Google Analytics Integration – powered sites
  • 10. Embed RebelMouse Anywhere Embed code nicely fits to adapt in any CMS Wordpress Plugin to easily add to any blog or Wordpress site. Search in your plugins or find it at http://rbl.ms/WPPlugin Embed on Tumblr Easily embed anywhere! Grab code in our embed tab. Power a full domain for any campaign. For instance, puppiesonthevine.com
  • 11. Easily Customizable • Several layouts to select • Choose a custom theme • Easily adjust CSS so that embed matches your site’s look and feel
  • 12. Create Teaser Modules • Easily create sidebar modules to showcase social content • Editor’s Picks: Use Twitter lists & domain filters • Generate code via Embed tab
  • 13. Use Rebel Alerts • Daily emails of your social activity • Encourage people to subscribe • Integrate MailChimp to manage subscription list, subject line and content • Other email newsletter enhancements and vendor integration coming soon!
  • 14. Monetization: RebelAds • Traditional ad campaigns can take months to plan • We have been testing RebelAds – which is a significant change to traditional advertising online. Branded content as ads. • Purpose: Reach the right person and the right time and deliver a clear message • You are more likely to summit Mount Everest than click a banner ad. (Source: Solve Media) • If you are on the business side or want to get info for them, reach out to: platform@rebelmouse.com
  • 15. First Steps • Sign your newsroom up and have your fellow reporters and editors get their own RebelMouse site. • Move things around, freeze things you care about. Check out the Design tab. Make the site your own. • Integrate it into your own site. Options: • Social subdomain (realtime.yourdomain.com, new.yourdomain.com) or personal domain • Embed on the front page (can be in the footer too) • Social Teasers modules • Blog Front Page • Consider Powering Your Site • Remove some RebelMouse branding • Google Analytics • TypeKit integration • MailChimp integration coming shortly • $9.99 a month
  • 16. Questions? Contact: early@rebelmouse.com @RebelMouse