RebelMouse for Journalists Webinar

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RebelMouse for Journalists Webinar

  1. 1. RebelMouse for Journalists#RebelWebinarNiketa Patel, Director of Content@Niketa, @RebelMouse
  2. 2. A Real Time, Turn Key Publishing Platform• Social Publishing Platform – add a social layer to your CMS• Aggregate and curate social content and original content ina highly visual way• Embed easily - no tech/design resources required.• Ignite your social media team and editorial team.• Mobile web friendly. Android & IOS apps coming soon.• Permanent teaser modules that amplify your socialpresence• Monetize better with Sponsored Content units
  3. 3. BackgroundA Team from HuffPost Mafia, CNN, VaynerFounder, Paul Berry was CTO of HuffPost Ran Product, Design and Engineering Top 10 Trafficked Site in USCollaboration with Best in the World Twitter, Facebook, Google GE, IBM, Johnson and JohnsonWorld Class Team Team is 30 developers strong Core team in NYC coming from Google, Klout, CNN, Vayner Media and HuffPost
  4. 4. Board of DirectorsInvestors & Board from BuzzFeed + More(Advisor)John Battelle Jonah Peretti Chris Dixon Greg Coleman Gary V Nicholas N Howard Lindzon Marcy SimonEric Hippeau – Lerer Ventures (Chairman)Ken Lerer – Lerer VenturesFred Harman – Oak Investment PartnersJordan Levy – Softbank CapitalAngel Investors:Venture Investors:
  5. 5. Top Publishers & Editors Love RebelMouse!
  6. 6. Rebel Picks: Next Level Curation• Curate hashtags, handles,numerous social feeds, video& RSS• Pre-moderate to drafts if needed• Add post, link, photo, or create ablog post• Use Stick Button Bookmarklet• Twitter Favorites: Favorite contentto send it to your Front-page or Drafts
  7. 7. Highlight & Keep Your Best Content
  8. 8. Use Cases: Solutions to Core Problems• Flash Memes : flash-memes.com• Important Stories: millioncameras.com• Engagement campaigns: hashtag callouts/coverage – Twitterchats, events, meetups, UGC, questions for interviews, weather,movements, social hubs• Editor’s Picks• Talent Pages• Homepage or section front alternatives
  9. 9. Increase Engagement, Recirculation & TrackPerformance“Time spent is TWICE site Avg [for RebelMouse page on hissite]”-Markus Stolz (@elloinos)“Los Angeles News Group Saw 10-30% Increase in PV’s due toRebelMouse”- Full post at http://rbl.ms/LANGAnalytics• Stats per Post• Google Analytics Integration – powered sites• XRS Tracking for shared content across RebelMouse andin embeds
  10. 10. Embed RebelMouse AnywhereEmbed code nicely fits to adapt in any CMSWordpress Plugin to easily addto any blog or Wordpress site.Search in your plugins or find it athttp://rbl.ms/WPPluginEmbed on TumblrEasily embed anywhere!Grab code in our embed tab.Power a full domain for any campaign.For instance, puppiesonthevine.com
  11. 11. Easily Customizable• Several layouts to select• Choose a custom theme• Easily adjust CSS so thatembed matches your site’slook and feel
  12. 12. Create Teaser Modules• Easily create sidebar modules toshowcase social content• Editor’s Picks: Use Twitter lists& domain filters• Generate code via Embed tab
  13. 13. Use Rebel Alerts• Daily emails of your socialactivity• Encourage people to subscribe• Integrate MailChimp to managesubscription list, subject line andcontent• Other email newsletterenhancements and vendorintegration coming soon!
  14. 14. Monetization: RebelAds• Traditional ad campaigns can take months to plan• We have been testing RebelAds – which is a significant change totraditional advertising online. Branded content as ads.• Purpose: Reach the right person and the right time and deliver aclear message• You are more likely to summit Mount Everest than click a bannerad. (Source: Solve Media)• If you are on the business side or want to get info for them, reachout to: platform@rebelmouse.com
  15. 15. First Steps• Sign your newsroom up and have your fellow reporters and editors gettheir own RebelMouse site.• Move things around, freeze things you care about. Check out the Designtab. Make the site your own.• Integrate it into your own site. Options:• Social subdomain (realtime.yourdomain.com, new.yourdomain.com) or personal domain• Embed on the front page (can be in the footer too)• Social Teasers modules• Blog Front Page• Consider Powering Your Site• Remove some RebelMouse branding• Google Analytics• TypeKit integration• MailChimp integration coming shortly• $9.99 a month
  16. 16. Questions?Contact: early@rebelmouse.com@RebelMouse

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