Team: Online Sales and Operation
Assignment: Client performance analysis and improvement
Summer Business Analyst in the Global Service Strategy Team
Market Coverage: All English Speaking Market(USA+UK)
Projects involved(3 projects in 3 months):
a. Data collection and analysis for pre-pilot project
b. Client satisfaction comparison analysis in UK/ Ireland and
USA + South East Asia market
c. Work-stream tracking for pilot project and providing recommendations to the
What do we do?
At APT, we tackle a variety of high stakes strategic business problems by applying data-
• Promotion Planning – Is my promotion driving traffic or just
• Menu Development – What entrees should I remove from my
menu? What should I add?
• Market Basket Profiling – When customers buy a guitar, what
accessories do they buy? How should that impact my
• Customer Incentive Programs – What rate should I offer on a
CD to a new customer?
• Network Planning – Where should we build the next Holiday
• Due Diligence– How should we feel about the growth prospects
of a company we may buy? How significant are the
• Online-to-store Advertising - How much does online
advertising affect my in-store sales? Do online sales
cannibalize in-store sales?
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