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I T C
 

I T C

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    I T C I T C Presentation Transcript

    • I.T.C E-CHAUPAL
    • I.T.C
      • Indian tobacco company
      • Presence in tobacco, hotels , paper boards ,foods , fashion retailing and commodity export
      • Annual sale of 2 billon
    • International business division
      • Started in 1990
      • Div of ITC engaged in exports of range of agricultural commodities
      • Contributes over 60% of foreign exchange earning
    • E-chaupal
    • E-CHAUPAL
      • Chaupal is a hindi word which means a village meeting place, and E here stands for electronic so it is a village meeting place on a electronic platform
      • It is a virtual market place where vendors and customers come together to do transactions
    • E-CHAUPAL
      • It is a virtual market place where farmers can transact directly with a processor and can realize better price for their products
      • ITC used a SYMBIOTIC-MICRONODAL model. As both the parties were making profits at different levels
    • Types of E-Chaupals
      • Shrimp
      • Coffee
      • Wheat
      • Soyabean
      Large farmers Large produce Small farmers
    • Focused approach
      • Feed ingredients
      • (soybeans, rapeseed meal)
      • Food grains
      • (rice, wheat, pulses)
      • Edible nuts
      • (sesame seeds, groundnuts)
      • Marine products
      • (shrimps ,prawns)
    • Conventional business model
    • Disadvantages of the conventional business model
      • Too many intermediaries
      • Information asymmetry caused by intermediaries as they block flow of information to farmers
    • E-Chaupal modal
    • Advantages
      • No hierarchy of brokers
      • Internet is used as a low cost medium of communication providing latest information
      • Intermediaries are still used for physical delivery of produce maintaining low cost
      • E-choupals are set up by ITC with solar power back up and VSAT connectivity. The equipment cost for the E-choupal is borne by ITC.
      • Allow farmers to compare global and local market price (mandi)
      Advantages
    • Advantages
      • Actual procurement is done at factories and warehouse hubs. The initial logging is done through the e-choupal, which provides price information and therefore price certainty
      • To farmers they give access to operational information developed by ITC experts, pertaining to cropping, seeds, fertilizers and so on.
    •  
    • Future plans 10 million 4 million Farmers e-empowered 20,000 6,500 No . of e-Choupals 100,000 40,000 Villages covered 15 10 States covered Next 5 Years Now e-Choupal
    • Thank you