Usability Professionals Don't Care About Privacy
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Usability Professionals Don't Care About Privacy

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A presentation about the responsibility that UX professionals have in creating methods of evaluating privacy implications of products. Presented at InfoCamp Seattle 2008.

A presentation about the responsibility that UX professionals have in creating methods of evaluating privacy implications of products. Presented at InfoCamp Seattle 2008.

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  • Yes, the title of this presentation is meant to be a bit inflammatory. I don’t actually believe that we don’t care about privacy. I’m just concerned that our profession hasn’t done much to address it. So why do I think we need to do something? The products and services we evaluate are increasingly going to have a component to them that could either protect or shatter user privacy. We have experience with developing methods for effectively evaluate products. We have the clout to change how interfaces are designed and how product strategy decisions are made. Let’s think about the recent trends.

Usability Professionals Don't Care About Privacy Usability Professionals Don't Care About Privacy Presentation Transcript

  • Usability Professionals Don’t Care About Privacy (but we should) Nika Smith, User Experience Consultant Prepared for InfoCamp Seattle 2008
  • cloud computing
  • software as a service
  • the social web
  •  
  • “ Nothing you do ever goes away, and nothing you do ever escapes notice… There isn’t any privacy, get over it ”
  • “ Nothing you do ever goes away, and nothing you do ever escapes notice… There isn’t any privacy, get over it Vint Cerf, Internet Evangelist Google ”
  • 60% of users are not worried about the information available about them online
  • 1. Users often don’t read
  • 1. Users often don’t read Dialog boxes Privacy policies Instructions Warnings
  •  
  • 2. UIs for managing privacy settings are often painful to use
  •  
  • standards
  • Notice / Awareness Choice / Consent Access / Participation Integrity / Security Enforcement / Redress
  •  
  • 4 major principles: 1. Support awareness and notification 2. Ask for consent and offer choices for participation 3. Offer granular levels of control 4. Protect the user from harm
  • 1. Support awareness and notification
    • Uses clear and consistent terminology
    • Makes the user’s current privacy settings visible throughout the system
    • Provides help from anywhere
  • 1. Support awareness and notification
    • Makes privacy policies available from anywhere
    • Ensures privacy policies are accessible to all users
    • Displays changes to privacy policies, settings, and defaults prominently
  • 1. Support awareness and notification
    • Discloses what information can or will be made public BEFORE the user enters or submits it
    • Discloses who has access to user’s information
    • Discloses how information the user provides will be used
  • 2. Ask for consent and offer choices for participation
    • Obtains informed consent before collecting and using private information
    • Obtains consent before transferring or making available information to others
  • 2. Ask for consent and offer choices for participation
    • Defaults to the highest level of privacy and protection
    • Provides an opt-out at any time, without penalizing the user
    • Opt-out applies to all previous actions and previously-entered information
  • 3. Offer granular levels of control
    • Allows user to view and modify settings at any time
    • Gives the user a preview of how information will be used before saving
    • Allows user to modify personal information at any time
    • Allows user to delete and restrict access to information at any time
  • 4. Protect the user from harm
    • Uses secure protocols for transmitting personal information
    • Clearly warns the user of privacy-invading actions they are attempting to take
    • Refrains from offering any seriously harmful or destructive options
  • Thoughts?