• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Advanced Program in Online Advertising - Google
 

Advanced Program in Online Advertising - Google

on

  • 477 views

- Program in Search Engine Marketing from Google for the first time in India ...

- Program in Search Engine Marketing from Google for the first time in India
- Prepares the participants to take GAP Exam. (GAP Fundamentals Exam fee waived off for participants)
- Participants would be provided marketing vouchers worth Rs. 2500 to test their campaigns during the program.
- Sessions by Knowledge Experts from Google.
- Designed with a mix of case discussions, assignments and projects besides the lectures in class
- Opportunity to Network and Learn from the best in the corporate world
- 250+ professionals have already been trained in this program.
- Graded Certificate of Successful Completion from Google and NIIT Imperia


Statistics

Views

Total Views
477
Views on SlideShare
477
Embed Views
0

Actions

Likes
0
Downloads
5
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Advanced Program in Online Advertising - Google Advanced Program in Online Advertising - Google Presentation Transcript

    • Knowledge Partner Delivered By
    • Knowledge Partner Delivered By Contents• Broad Contours• Who Should Attend• Unique Features of Program• Program Modules• Detailed Program Contents 12/4/2012 AOAP 10 Ver. 1.0
    • Knowledge Partner Delivered By Broad Contours Program Faculty :Priyanka Kapuria Duration : Four Months Eligibility : Graduation in any discipline with (including Diploma holders) and preferable experience of 2 years Schedule : Once a week on Sunday, 2:00 pm – 5:00 pm Classes Commences on or after : Feb 24, 2013 Program Fee : Rs. 33,000/- + 12.36 % service tax = Rs. 37,079/-12/4/2012 AOAP 10 Ver. 1.0
    • Knowledge Partner Delivered By Who should attend?• Professionals in Marketing/Publishing/e- business/Advertising• Professionals who want to shift to online marketing or those who are beginners in online marketing.• Professionals who seek to improve the performance of their online marketing campaigns. 12/4/2012 AOAP 10 Ver. 1.0
    • Knowledge Partner Delivered By Unique Features • Program in Search Engine Marketing from Google for the first time in India Unique • Prepares the participants to take GAP Exam. (GAP Fundamentals Exam fee Program waived off for participants) • Participants would be provided marketing vouchers worth Rs. 2500 to test Practical their campaigns during the program. Exposure • Sessions by Knowledge Experts from Google. • Designed with a mix of case discussions, assignments and projects besides Pedagogy the lectures in class • Opportunity to Network and Learn from the best in the corporate world Peer Learning • 250+ professionals have already been trained in this program. Certification • Graded Certificate of Successful Completion from Google and NIIT Imperia12/4/2012 AOAP 10 Ver. 1.0
    • Knowledge Partner Delivered By Program Modules• Introduction to Online Advertising and AdWords• AdWords Account and Campaign Basics• AdWords Ad Formats• Policies and Ad Quality Issues• AdWords Targeting and Placement• AdWords Bidding and Budgeting• Optimising Performance• Display Advertising on the Google Display Network and Mobile Advertising• Performance Monitoring and Conversion Tracking• Overview of Local Business Listings and Maps• Selling and Representing AdWords12/4/2012 AOAP 10 Ver. 1.0
    • Knowledge Partner Delivered By Profile of previous Batch • Employees from Eureka Forbes, Thomas Reuters, Lloyd, Godrej, Hermes Developers, Everonn Education, TOI, ZEE etc. enrolled for the program. • Average Age of Batch – 29 years Participants based on Sector Participants breakup on AgeManufactur ing Others IT/ITES 14% 18% 18% 36+ 20% Education 33-35 21% 7% 22-27 50%Internet / Advertising Web / Media 28-32 4% 25% 23% 12/4/2012 AOAP 10 Ver. 1.0
    • Knowledge Partner Delivered By CLASSROOM SNAPSHOTS12/4/2012 AOAP 10 Ver. 1.0
    • Knowledge Partner Delivered By Experience Sharing “The most appreciative features of this program are experiential learning, sharing of good practices, sessions by Google experts and our instructor” Sachin Mohadikar Global Marketing Manager, SingTel “Approach of the faculty towards the problems reported by each participant is commendable” Shraddha Rathi, Deputy Manager, Reliance Communication “The unique benefits of this program are freedom to learn and get used to AdWords by working on your own AdWords account; program can be done from anywhere across the country; and is certified by Google” Mohit Kapoor Marketing Manager, 3M India Ltd.12/4/2012 AOAP 10 Ver. 1.0
    • Knowledge Partner Delivered By Conference Call /Information Session • Why should I attend the conference call? – To evaluate the program rigorously and in depth before taking a final decision • Who will host the call? – Program Faculty – Ms. Priyanka Kapuria & NIIT Imperia Product Management Team would address the queries regarding the program • How can I register for the conference call? – Register Online (You will see the next available conference date in the same link)12/4/2012 AOAP 10 Ver. 1.0
    • Knowledge Partner Delivered By How to Apply• Registration forms & Fee• Application forms can be obtained from www.niitimperia.com or at local NIIT IMPERIA Centres• Candidates could also apply online at www.niitimperia.com• Application form along with the registration Fee be submitted at NIIT Imperia centre. The registration fee is Rs. 33, 000/- + 12.36% Service tax = Rs. 37,079/-.• Important Dates – Registration for the Batch will close : December 29, 2012 (Early Bird) January 27, 2013 (Regular) – Classes commence on or after: Feb 24,2013Application Foreclosure Clause:Please be aware that seats are limited at every location for this program. Therefore,1. Applications can be foreclosed anytime (at all or some select locations) with anotice posted on the NIIT Imperia website.2. Applicants are advised to apply as early as possible to ensure their candidature12/4/2012 AOAP 10 Ver. 1.0
    • Knowledge Partner Delivered By Documents Required for Application1 Passport size photo affixed [Latest photo with light backdrop]12/4/2012 AOAP 10 Ver. 1.0
    • Knowledge Partner Delivered By SYNCHRONOUS LEARNING - NIIT IMPERIA12/4/2012 AOAP 10 Ver. 1.0
    • Knowledge Partner Delivered By NIIT IMPERIA - TECHNOLOGY EDGE  35 Classrooms in 23 cities  Direct one-to-one interaction is ensured through individual ICT systems for each student:  High-performance PCs  Webcam  Audio system and microphone at each workstation, connected directly to faculty at institutesSTUDIO VIEW  Classroom interactions & ambience are facilitated by clusters of student-stations and camera & projection systems that span the full classroom.  6 Synchronous Learning Centers created within corporate premises  Learning Management System (LMS): • supplementary e-learning • program-specific notices • online submission of assignments • reminder services • online testingCLASSROOM VIEW • student records12/4/2012 AOAP 10 Ver. 1.0
    • Knowledge Partner Delivered By SNAPSHOT OF STUDENT PC - TYPICAL STUDENT VIEW FACULTY SLIDE SHOW / WHITE BOARD STUDENT VIDEO12/4/2012 AOAP 10 Ver. 1.0
    • Knowledge Partner Delivered By SYNCHRONOUS LEARNING REPLICATION OF LIVE CLASSROOM Full features of face-to-face teaching Raised-hand-seeking-teachers- attention Tabulation of responses Quizzes randomly created by the teacher12/4/2012 AOAP 10 Ver. 1.0
    • Knowledge Partner Delivered ByDETAILED MODULE-WISECONTENTS12/4/2012 AOAP 10 Ver. 1.0
    • Knowledge Partner Delivered By1. Introduction to Online Advertising and AdWordsModule Contents• Overview of Online Advertising• Overview of AdWords , AdCenter, and Yahoo Advertising• Getting started with AdWords2. AdWords Account and Campaign BasicsModule Contents• Account Management Basics• AdWords Campaign Management Basics• Tools to analyze Industry Insights and Trends• Ad Group Management Basics 12/4/2012 AOAP 10 Ver. 1.0
    • Knowledge Partner Delivered By3. AdWords Ad FormatsModule Contents• Overview of Ad Formats• Creating ads-text/mobile/display• Ad Formats Guidelines and Best Practices4. Policies and Ad Quality IssuesModule Contents• AdWords Policies• Ad and Site Quality 12/4/2012 AOAP 10 Ver. 1.0
    • Knowledge Partner Delivered By5. AdWords Targeting and PlacementModule Contents• Overview of Targeting and Placements• Keyword Match Type and Keyword Targeting• AdWords Language and Location Targeting• Placement Targeting for the Content Network6. AdWords Bidding and BudgetingModule Contents• Overview of Bidding• Overview of Budgets• Overview of Billing and Payment Options 12/4/2012 AOAP 10 Ver. 1.0
    • Knowledge Partner Delivered By7. Optimizing PerformanceModule Contents• Overview of Optimization• Optimizing AdWords Campaigns and Ad Groups• Optimizing Websites and Landing Pages8. Display Advertising on the Google Display Network and Mobile AdvertisingModule Contents• Value of Display and the Google Display Network• Value of Display on YouTube• How does Mobile Advertising work• Benefits of Mobile Advertising 12/4/2012 AOAP 10 Ver. 1.0
    • Knowledge Partner Delivered By9. Performance Monitoring and Conversion TrackingModule Contents• Overview of Performance Monitoring and Conversion Tracking• AdWords Reporting• Troubleshooting through Reports• Conversion Tracking Basics• Google Analytics• Case Studies10. Overview of Local Business Listings and MapsModule Contents• Understanding Free and Paid Local Listings• Advertising on Google Maps 12/4/2012 AOAP 10 Ver. 1.0
    • Knowledge Partner Delivered By11. Selling and Representing AdWordsModule Contents• The AdWords Value Proposition• Selling the Benefits of AdWords• Maintaining Client Relationships12/4/2012 AOAP 10 Ver. 1.0
    • Knowledge Partner Delivered By For More Information, Call Us At 1800 266 0304 (Or) Write to imperia@niit.com12/4/2012 AOAP 10 Ver. 1.0