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CORPORATE BRANDING
 

CORPORATE BRANDING

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    CORPORATE BRANDING CORPORATE BRANDING Presentation Transcript

    • REPRESENTING…..
      BY:-
      NIKITA NARANG SURBHI JAIN
    • CORPORATEBRANDING…..PAISA-POWER-POLITICS
    • CORPORATE BRANDINGA NEW GLOBAL TREND…
      A Product Of Millions Of Experiences That A Company Creates
    • CORPORATE BRANDING
      • A BY-PRODUCT
      • AD CAMPAIGN
      • LOGO OR
      • A SLOGAN
      NOOOO
    • CORPORATE BRANDING
      “Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equityto create product brand recognition.”
    • Corporate branding ka fayda kya??
      A TYPICAL QUESTION IN ONE’S MIND….
    • IMPORTANCE OF CORPORATE BRANDING
      • It facilitates easy entry.
      • Gains customer confidence and adds valueto the market offering.
      • Cut down advertising cost.
      • The founder & Chairman of Sony, late Akio Morita, says that ,the company name is the life of an Enterprise.
      • It is expensive to build multiple brands
      IMPORTANCE OF CORPORATE BRANDING
      Unilever Product Logo
    • PROCESS OF CORPORATE BRANDING
      Are built over time
    • PROCESS OF CORPORATE BRANDING
      1. DISCOVERY PROCESS
      Define the target market Example: Johnson and Johnson.
    • PROCESS OF CORPORATE BRANDING
      DISCOVERY PROCESS
      STRATEGY
      Strategy-Differentiated its products on the basis of technology
      • LG Electronics India Pvt.Ltd.
    • PROCESS OF CORPORATE BRANDING
      DISCOVERY PROCESS
      STRATEGY
      COMMUNICATION
      To communicate the presence in the market
      Eg:Mistubishi Outlander
    • PROCESS OF CORPORATE BRANDING
      DISCOVERY PROCESS
      STRATEGY
      COMMUNICATION
      MANAGEMENT
      “Hire on attitudes”
      • JKPM.
    • LIMITATIONS OF CORPORATE BRANDING
      The corporate-centric model of building brand has obvious advantages, but it has some inherent dangers also.
      • If the brand image is not consistently managed it may result in the loss of its value.
      • Easy entry but does not ensures success.
    • CORPORATE BRANDING
    • PRODUCT BRANDING
      GAURI KHAN
      AISHWARYA
      KAREENA
      BIPASHA
    • CONCLUSION
      • Corporate Brand should be managed as any other long term asset.
      • Its role never disappears,& remains the standard which the company upholds.
      Bottled water BISLERY
      Chocolate  CADBURY
      Coffee NESCAFE