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Burberry – ni huang

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Assignment10 Slides for New Media Drivers License Class …

Assignment10 Slides for New Media Drivers License Class
- Ni Huang

Published in: Business, Technology

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  • 1. Ni Huang A42828968 New Media Drivers License
  • 2.  A British luxury brand established in 1856 with 154 years of heritage, born from a trench coat and is famous for its camel, black, red, and white plaid design.  A design, marketing and retailing company with a democratic luxury positioning and British sensibility. - Angela Ahrendts, Burberry CEO,
  • 3. Strength: • Varioty of products • Strong distribution channel • Broad price range Weakness: • Vague product positioning • Long product extension Threats: • Tough economic environment • Fierce competition in the luxury industry Opportunity: • Healthy financial performance • Positive Brand Image • Flourishing new media
  • 4. Digital Marketing To increase Brand Awareness, Brand Preference,
  • 5. Burberry Official Site Art of Trench Burberry Twitter Burberry Facebook Burberry YouTube Video Strategy
  • 6. Wedge Pattern (annual)
  • 7.  “The Art of Trench" (Headline)  “ Celebration of Burberry Trench Coat" (Description line 1)  “Share Your Trench Stories with Us" (Description line 2)  " http://artofthetrench.com/ " (Website)
  • 8. Trench Ladies Trench Coat Burberry Coat Trench Coat Burberry Trench
  • 9.  Twitter Followers  Monitter.com  Facebook “Likes”  YouTube video viewers  YouTube link “Share”  Google Analytics  Google Alerts
  • 10.  Daily Budget for “Trench”: Average Estimated CPC: $0.68 - $0.94 Total Estimated Clicks: 213 - 266 Total Estimated Cost: $145.64 - $250.13  Daily Budget for “Trench Coat” Average Estimated CPC: $0.92 - $1.27 Total Estimated Clicks: 72 - 97 Total Estimated Cost: $67.19 - $123.58