PhilaPlace for Non-Profits: Promoting your vision and history online

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Matthew's Net Tuesday presentation on the PhilaPlace project

Matthew's Net Tuesday presentation on the PhilaPlace project

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  • Museum as Platform could mean a lot of things, so I’m going to take a minute to explain how we are defining the term. But before I do, one quick announcement:


  • 1. PhilaPlace for Non-Profits: Promoting Your Mission and History Online Matthew Fisher President, Night Kitchen Interactive
  • 2. Sharing Stories from the City of Neighborhoods
    • Launch Dec 2009 at
    • 150+ stories researched and written by HSP about historic and cultural places in two of Philadelphia’s oldest neighborhoods
      • South Philadelphia
      • Greater Northern Liberties
    • 40+ stories by partners:
      • First Person Arts – audio stories
      • Cross/Walks – audio stories
      • Night Kitchen Interactive – video stories
    • Thousands of historic photographs:
      • HSP, City of Philadelphia, dozens of other organizations
  • 3. Selected Stories Featured 1875 Historic Map Pop ups rotate through highlighted places Popular Story showcased Standard Google Maps controls
  • 4. Goals for PhilaPlace
    • Provide a rich, layered view of Philadelphia’s historic neighborhoods through place-based storytelling
    • Explore how neighborhoods change over time with the introduction of new immigrant groups and other factors
    • Provide a platform for partner organizations and individual visitors to share place-based historical and cultural stories and tours
    • The Future: Expand beyond the two pilot neighborhoods of South Philly and Northern Liberties to all the city’s neighborhoods
  • 5. Focus on a specific neighborhood 5 different historic map layers 3 different colored markers distinguish Historical Society, partner and visitor contributed content Filter map markers by topic or source Take a custom tour
  • 6. View story, images and videos directly on the map Choose more to view story detail page
  • 7. Page through media and open larger view Save story to MyPhilaPlace View placement on map Open location in Google maps Colored Marker denotes source Page through stops in tour Link to relevant websites
  • 8. View related topics Page through related media View references and tags
  • 9. Partners can submit stories promoting their mission and history Organization’s location on map Open location in Google maps Colored Marker denotes Partner content Related Topics, Media and Tours available for Partner content (when applicable) Link to Partner organization’s website
  • 10. Browse Stories by topic
  • 11. View list of stories by Most Viewed, Story Title, etc
  • 12. Filter collections by Neighborhood, Topic, Media Type or Source
  • 13. View detailed records for collection media and purchase images (when applicable)
  • 14. PhilaPlace blog showcases new content and timely issues, press room, etc.
  • 15. Educators section provides lesson plans related to the PhilaPlace site and content
  • 16. Variety of lesson plans available at launch
  • 17. Each lesson plan has a detail page with resouce pdfs and zip files to download all materials
  • 18. Save PhilaPlace stories to MyPhilaPlace Partners and visitors add stories Create a personal tour to send to Google Maps Create a MyPhilaPlace account MyPhilaPlace gives visitors a place to save stories and create tours [text to come]
  • 19. Stories saved or submitted by visitor will appear when logged in Map saved stories in Google Nominate a series of stories as a tour (such as stories submitted showcasing an organization’s neighborhood landmarks). HSP will create and add to Tours.
  • 20. Saved Stories mapped in Google appear with place name and location, allowing visitors to print driving or walking directions and more
  • 21. Select “Add a Story” at any time to begin simple story submission process
  • 22. Enter place name and address
  • 23. Enter story title and text
  • 24. Upload a variety of media files including images, audio, and video. Accepts multiple media files with each story submission
  • 25. Enter author name, organization name and website HSP terms state both story creator and HSP share rights to publish story and related media that is uploaded to PhilaPlace site
  • 26. Receive feedback and email notifying visitor that story is submitted. Another email will be generated when story is approved and live on site
  • 27. Join PhilaPlace!
    • Create an account, save stories, map locations in Google
    • Submit stories and related media about your organization
      • If you are in South Philly or Northern Liberties your stories will be available right away
      • If you are in another neighborhood your story will be saved until your neighborhood is added to the site
    • Spread the word! Encourage others to submit stories and media
    • The more stories added in a neighborhood, the more likely that neighborhood will be added next
    • The more stories added, the more likely PhilaPlace will receive more funding to grow in the future
    • PhilaPlace ( ) launch date: Dec 2009
  • 28.