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Social Media Teaching - Health Insurance Agent Presentation

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Social Media Presentation for Health Insurance Agents. Covering social media intro basics and recommended avenues for health insurance agents to build and grow their web presence. Facebook pages and …

Social Media Presentation for Health Insurance Agents. Covering social media intro basics and recommended avenues for health insurance agents to build and grow their web presence. Facebook pages and groups, LinkedIn profiles, and application techniques.

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Transcript

  • 1. Social Media for Insurance Agents Creating and Developing Your Social Networks
  • 2. Nigel OhrumSocial Media ManagerHelping small businessesand individuals developweb presence throughsocial media.Social media manager,teacher, speaker, blogger,and all-around good guy.
  • 3. Getting Social ● Social Media : ○ What is it? ○ Do I need it? ● Which ones : ○ Facebook ○ LinkedIn ● How to use... ○ Reaching Your Target Audience ○ How to Engage People
  • 4. Social Media What is it? Do I need it?
  • 5. Social Media is......millions of people acrossthe world havingconversations online.Why does it matter?1. 50% of Americans areusing social networks.Sengupta, Half of America Is Using SocialNetworks, NY Times 20112. The average AmericanFacbook user spends 6.4hours a month browsing.Nielsen Report, Media Research & RatingsCompany, 2011
  • 6. Social Media Differs from traditional media in that it is a dialogue. The ability to listen and engage with your audience is pure awsomeness! ● Customer Service ● Loyalty Building ● Networking ● Customer Acquisition
  • 7. Social Media Which ones?
  • 8. Facebook Business PageDo you have one?You should because,1. Over 800 million activeusers.2. Search engine friendly.3. Easy-to-read and offersgreat online visibility.Its a great (FREE) tool forany individual or businessto enhance their webpresence.
  • 9. Facebook GroupsFacebook tool to share andinteract with membersonly.1. Very Convenient2. Easy to setup and use3. Less invasive than emailmarketing.
  • 10. LinkedIn ProfileLinkedIn is the premierprofessional socialnetwork.People research individualsand businesses.1. Over 100 millionactive users.2. Import resume feature toget you started easier.3. Search engine friendly.
  • 11. Social Media How to use it?
  • 12. Who am I looking for?Think about your targetaudience?1. Are they young / elderly2. Independent / Group3. Where do they spendtime online?4. What challenges can youhelp them overcome?*Identifying whom youretrying to reach is key.
  • 13. How do I build a social media plan?1. Define your social media Keep in mind :goals. Social media cant fix your2. Develop a social media business.strategy. Social media like anything3. Implementation / else worthwhile takes timeMaintenance Time. and effort to succeed.4. Measure thereturn /effectiveness.
  • 14. Connecting the Social Media1. Create a FacebookBusiness Page.2. Touch up your LinkedInProfile.3. Information to share onyour Facebook page.4. Start a Facebook groupfor advice and suggestions?5. Use word-of-mouth tosupport your social media.
  • 15. Web PresenceThe end goal :Quickly find and identifyyou when searching online.1. Obtain direct info.2. Influence decisionmaking process.3. Contacting you.
  • 16. Health Insurance Agent Facebook Page Example
  • 17. Please connect with me:facebook.com/nigel.ohrumfacebook.com/socialtoppingslinkedin.com/in/nigelohrumSocialToppings.commeetup.com/San-Jose-Social-Mediaslideshare.net/nigelohrum*Ask me about reviewing your WebPresence