Sustainable DVD Packaging - A Fad Or the Future?


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Since the plastic contained in standard DVD packaging is a known environmental pollutant destined to remain in landfills indefinitely, the demand for more sustainable DVD packaging options has grown.

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Sustainable DVD Packaging - A Fad Or the Future?

  1. 1. SustainablePackaging - A Fad or the Future?
  2. 2. Since the plastic contained in standardDVD packaging is a known environmentalpollutant destined to remain in landfillsindefinitely, the demand for moresustainable DVD packaging options hasgrown. In fact, if the demand for moreeco-friendly packaging options continuesto grow at its current rate, this type ofpackaging may soon become the normrather than the exception.Consequently, DVD producers andmanufacturers are always looking forinnovative and efficient ways to meet thisincreased consumer demand.
  3. 3. The main factor driving this growth is theever-popular "green" movement which hasgained worldwide acceptance in recent years.Due to increased media scrutiny, consumersare now more aware than ever of their owncarbon footprint and are eager for productoptions that reduce their impact on theenvironment. Therefore, more and moreconsumers are throwing their considerablepurchasing power behind products thatsupport environmentally friendly efforts. Forthese consumers, DVDs packaged withbiodegradable, recycled or renewablematerials have a distinct competitiveadvantage over those that do not.
  4. 4. With sustainable DVD packaging, excessmaterials are kept to a bare minimum andthose that are used are often comprised of100% biodegradable and recyclable materials.A couple examples of sustainable materialsbeing used in this effort include potato ortapioca starch. These options are both readilyavailable, easily renewable and have a minimalimpact on the environment. In fact, theenvironmental impact of these materials is asmuch as 85 - 90% less when compared tomore traditional packaging options. Otherpopular earth-friendly options include recyclednewsprint and cardboard made from 100%post-consumer waste.
  5. 5. Beyond being inherently environmentallyfriendly, these more sustainable DVD packagingoptions also provide the added benefit of being morecompact than traditional methods. Whereas older DVDpackaging options are bulkier and comprised mostly ofnon-biodegradable plastic, newer sustainable versionsare more sleek and streamlined. The primary benefit tothis is that more units can be stored and shipped in thesame amount of space. This reduces the environmentalimpact of transporting the product from themanufacturing facility to the end user because shippingmethods become more streamlined and efficient. Thisalso lessens the amount of material needed to packand store the units while they make their way throughthe delivery channel. The combined effect is less wastein not only the DVD packaging itself, but in the way itis brought to market, as well.
  6. 6. Of course, in addition to being eco-friendly, sustainable DVD packaging must stillfulfill basic functional roles such as protectingthe contents inside. Fortunately, as advancesare made in the manufacturing process, manyof these newer materials are showing droptest ratings comparable to traditional plasticpackaging options. Further, packaging madefrom these materials provides a lot offlexibility in terms of design and style options.This is because they are available in anunlimited range of colors and configurations.This allows the packaging to also serve itsmore functional role as a sales and marketingtool for the product inside.