Churnbar offer

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Brief presentation of what we do.

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Churnbar offer

  1. 1. Churnbar Services.© Churnbar 2012 19/07/2012
  2. 2. Capabilities. • Social Media Monitoring & Analysis: – Social media searches – Text Classification – Topic Models – Named Entities & product searches – Reports or Data • Languages: – Currently only English; – We hope to offer Dutch, German, and Asian Languages soon.© Churnbar 2012 19/07/2012
  3. 3. SMM Reports • Social Media Searches: – Cover all main sites; list is being extended. – Search will return full text for analysis. – Can add geolocation for more specificity. – Search by word or phrase. – Possibility of offering this for clients to use directly.© Churnbar 2012 19/07/2012
  4. 4. • Classification: – Uses a human-trained classifier. – Training sets manually created for each project. – Classifications around 80% accurate. – Can be sentiment or any other meaningful classification (eg segmentation of data)© Churnbar 2012 19/07/2012
  5. 5. Topic Models: • Statistical models of probability of words being found in the same document – create hidden topics of conversation. • Allow for greater insight and understanding into content of search results. • Primarily use Latent Semantic Analysis.© Churnbar 2012 19/07/2012
  6. 6. • Named Entity Recognition: – Used to find other brands / people mentioned alongside client company / brand – Mentions are ranked according to frequency. – Provides a means by which data can be segmented, and results can be basis for product search library.© Churnbar 2012 19/07/2012
  7. 7. Product Search: • Searches for individual words; • Used to differentiate and further segment data in a highly specific way. (eg there are many ways people can talk about consumer banking, finding this is a classification task, but only one way to talk about bread, this is a product search task).© Churnbar 2012 19/07/2012
  8. 8. • Searches and Analyses can be provided on their own, in any combination, or as part of a regular series of reports. • Standard rate card available on request.© Churnbar 2012 19/07/2012
  9. 9. Reporting Service: • Simple, clear, graphically rich reports with commentary. • Actionable recommendations. • 5 – 10 pages. • Affordable, and sold primarily through resellers.© Churnbar 2012 19/07/2012
  10. 10. Tracker Reports. • Supermarket tracker: – Bimonthly, covers mentions of top 5 UK supermarket chains. – Full analytics. – 1st report released on 6th July 2012. – Launch seminar 6th July. – Download full report for £200 (+VAT) – Other trackers planned.© Churnbar 2012 19/07/2012
  11. 11. Consultancy • Assistance offered in defining searches and interpreting results. • Could be pre or post paid. • Training can be offered, both online and in person.© Churnbar 2012 19/07/2012
  12. 12. Nigel Legg Director, Churnbar Ltd 07722 652 866 enquiries@churnbar.com© Churnbar 2012 19/07/2012

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