What do we mean by Website Marketing? Brand Extension Search Engine Marketing Integration with Business Process
Brand Extension Attention spans are shorter online Create the right impression online Good web design is crucial Structure content for your users Provide clear paths to information Provide channels for interaction
Pay Per Click Google AdWords Pay only for clicks that bring visitors Monitor the traffic from these Put values on outcomes from this traffic Work out your ROI
Search Engine Optimisation Structure your site well Key Search Phrases Make your content relevant and interesting Keep adding content Use Google Analytics to inform decisions about your site
Link Building Inbound links add to your Page Rank Links from relevant sites are worth more Never buy links to improve page rank Use blogs and social media Provide “linkbait” on your site Generate good PR It’s hard work.