Website MarketingDavid MoretonJuly 2009<br />
What do we mean by Website Marketing?<br />Brand Extension<br />Search Engine Marketing<br />Integration with Business Pro...
Brand Extension<br />Attention spans are shorter online<br />Create the right impression online<br />Good web design is cr...
Search Engine Marketing<br />PPC<br />SEO<br />Link Building<br />
Pay Per Click<br />Google AdWords <br />Pay only for clicks that bring visitors<br />Monitor the traffic from these<br />P...
Search Engine Optimisation<br />Structure your site well<br />Key Search Phrases<br />Make your content relevant and inter...
Link Building<br />Inbound links add to your Page Rank<br />Links from relevant sites are worth more<br />Never buy links ...
Business Process<br />
How to build a good website<br />Use a CMS (e.g. Drupal)<br />Keep your content fresh<br />Track what your users do<br />C...
Summary<br />Make it look good<br />Make sure people can find it<br />Engage with the medium<br />
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Website Marketing

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Presentation by David Moreton (Circle Interactive), given at seminar 02/07/2009

Published in: Business, News & Politics
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Website Marketing

  1. 1. Website MarketingDavid MoretonJuly 2009<br />
  2. 2. What do we mean by Website Marketing?<br />Brand Extension<br />Search Engine Marketing<br />Integration with Business Process<br />
  3. 3. Brand Extension<br />Attention spans are shorter online<br />Create the right impression online<br />Good web design is crucial <br />Structure content for your users <br />Provide clear paths to information<br />Provide channels for interaction<br />
  4. 4. Search Engine Marketing<br />PPC<br />SEO<br />Link Building<br />
  5. 5. Pay Per Click<br />Google AdWords <br />Pay only for clicks that bring visitors<br />Monitor the traffic from these<br />Put values on outcomes from this traffic<br />Work out your ROI<br />
  6. 6. Search Engine Optimisation<br />Structure your site well<br />Key Search Phrases<br />Make your content relevant and interesting<br />Keep adding content<br />Use Google Analytics to inform decisions about your site<br />
  7. 7. Link Building<br />Inbound links add to your Page Rank<br />Links from relevant sites are worth more<br />Never buy links to improve page rank<br />Use blogs and social media<br />Provide “linkbait” on your site<br />Generate good PR<br />It’s hard work.<br />
  8. 8. Business Process<br />
  9. 9. How to build a good website<br />Use a CMS (e.g. Drupal)<br />Keep your content fresh<br />Track what your users do<br />Change things that don’t work<br />Treat it as a work in progress<br />
  10. 10. Summary<br />Make it look good<br />Make sure people can find it<br />Engage with the medium<br />
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