Understanding Social Media

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Presentation contains a summary of the content of our Understanding Social Media Course.

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Understanding Social Media

  1. 1. Understanding Social Media<br />Introduction to the course.<br />© Katugas. 19/01/2010<br />
  2. 2. What is Social Media?<br />“media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.” – Wikipedia.<br />A medium for communication – can be used for marketing, PR, customer support, etc. <br />© Katugas. 19/01/2010<br />
  3. 3. Importance of Strategy<br />Why is your company involved in social media?<br />What do you want to achieve?<br />How are you going to measure success and returns?<br />= Need to have a strategy!<br />© Katugas. 19/01/2010<br />
  4. 4. Twitter<br />Posts of 140 characters of text only. <br />Fastest growing social media platform during 2009 (&gt;2000%). <br />Posts, @mentions, retweets.<br />Access through website and 3rd party apps.<br />© Katugas. 19/01/2010<br />
  5. 5. Twitter /cont..<br />Content – vital to provide compelling, original content to gather followers. <br />Use to direct traffic to website – need to give people reason to click on link.<br />Tweets must be written carefully. <br />Link to twitpic, yfrog, etc; use shorteners. <br />Cross-post to LinkedIn, Facebook, Friendfeed??<br />© Katugas. 19/01/2010<br />
  6. 6. Facebook<br />Network with facilities for pictures and video as well as text. <br />Friends – reciprocal relationship; Fans – one way. <br />Groups or pages – which is better?<br />© Katugas. 19/01/2010<br />
  7. 7. Facebook /cont...<br />Pages – eg Gap, Fox’s Biscuits – engage audience, can be important part of a campaign. <br />Must be updated regularly. <br />Somewhat more conversational than twitter. <br />Linking to other systems – twitter, import blogs, etc. Status for Tweetdeck? <br />© Katugas. 19/01/2010<br />
  8. 8. LinkedIn<br />Professional social network – profile is a CV with embedded references. <br />Q&A and Groups – information sharing through discussions and posting news. <br />Can be very powerful – find out about people before you meet them, and find others with similar interests. <br />© Katugas. 19/01/2010<br />
  9. 9. Blogs<br />“a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.” - Wikipedia. <br />Central hub, repository of news. <br />Demonstrate understanding of field, and publicise corporate news. <br />Feed traffic to blog from other sites. <br />© Katugas. 19/01/2010<br />
  10. 10. Other Social Media<br />Twitter, Facebook, Blogs – the “big three” – but many other sites:<br />Video and photo sharing; <br />Location sharing; <br />Forums and closed networks; <br />Integration tools; <br />The future – google wave??<br />© Katugas. 19/01/2010<br />
  11. 11. Monitoring<br />Social media is a conversation ...Conversation includes listening ...Listening properly means monitoring and analysis ... <br />Especially as you need to find out where the conversation about your company is taking place. <br />Many monitoring tools – eg google Alerts, MediaGenius, TechrigySM2, Radian6. <br />© Katugas. 19/01/2010<br />
  12. 12. The Course.<br />Understanding Social Media course – delivered in 10 emails (correspond to slides 2-11 of this presentation).<br />Price includes workbook (contains updated content and an extra section), and 30 mins. Individual tuition by phone or IM.<br />To register visit: http://katugascourse.eventbrite.com<br />© Katugas. 19/01/2010<br />
  13. 13. Nigel Legg<br />http://uk.linkedin.com/in/nigellegg<br />http://twitter.com/nigellegg<br />07722 652866<br />© Katugas. 19/01/2010<br />
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