Understanding Social Media
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Understanding Social Media

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Presentation contains a summary of the content of our Understanding Social Media Course.

Presentation contains a summary of the content of our Understanding Social Media Course.

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Understanding Social Media Presentation Transcript

  • 1. Understanding Social Media
    Introduction to the course.
    © Katugas. 19/01/2010
  • 2. What is Social Media?
    “media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.” – Wikipedia.
    A medium for communication – can be used for marketing, PR, customer support, etc.
    © Katugas. 19/01/2010
  • 3. Importance of Strategy
    Why is your company involved in social media?
    What do you want to achieve?
    How are you going to measure success and returns?
    = Need to have a strategy!
    © Katugas. 19/01/2010
  • 4. Twitter
    Posts of 140 characters of text only.
    Fastest growing social media platform during 2009 (>2000%).
    Posts, @mentions, retweets.
    Access through website and 3rd party apps.
    © Katugas. 19/01/2010
  • 5. Twitter /cont..
    Content – vital to provide compelling, original content to gather followers.
    Use to direct traffic to website – need to give people reason to click on link.
    Tweets must be written carefully.
    Link to twitpic, yfrog, etc; use shorteners.
    Cross-post to LinkedIn, Facebook, Friendfeed??
    © Katugas. 19/01/2010
  • 6. Facebook
    Network with facilities for pictures and video as well as text.
    Friends – reciprocal relationship; Fans – one way.
    Groups or pages – which is better?
    © Katugas. 19/01/2010
  • 7. Facebook /cont...
    Pages – eg Gap, Fox’s Biscuits – engage audience, can be important part of a campaign.
    Must be updated regularly.
    Somewhat more conversational than twitter.
    Linking to other systems – twitter, import blogs, etc. Status for Tweetdeck?
    © Katugas. 19/01/2010
  • 8. LinkedIn
    Professional social network – profile is a CV with embedded references.
    Q&A and Groups – information sharing through discussions and posting news.
    Can be very powerful – find out about people before you meet them, and find others with similar interests.
    © Katugas. 19/01/2010
  • 9. Blogs
    “a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.” - Wikipedia.
    Central hub, repository of news.
    Demonstrate understanding of field, and publicise corporate news.
    Feed traffic to blog from other sites.
    © Katugas. 19/01/2010
  • 10. Other Social Media
    Twitter, Facebook, Blogs – the “big three” – but many other sites:
    Video and photo sharing;
    Location sharing;
    Forums and closed networks;
    Integration tools;
    The future – google wave??
    © Katugas. 19/01/2010
  • 11. Monitoring
    Social media is a conversation ...Conversation includes listening ...Listening properly means monitoring and analysis ...
    Especially as you need to find out where the conversation about your company is taking place.
    Many monitoring tools – eg google Alerts, MediaGenius, TechrigySM2, Radian6.
    © Katugas. 19/01/2010
  • 12. The Course.
    Understanding Social Media course – delivered in 10 emails (correspond to slides 2-11 of this presentation).
    Price includes workbook (contains updated content and an extra section), and 30 mins. Individual tuition by phone or IM.
    To register visit: http://katugascourse.eventbrite.com
    © Katugas. 19/01/2010
  • 13. Nigel Legg
    http://uk.linkedin.com/in/nigellegg
    http://twitter.com/nigellegg
    07722 652866
    © Katugas. 19/01/2010