Social Media:
What is it and what can I do with it?
KatugaSM2. 10th April 2009

• Social Media: online media, providing the
facility for communication.
• Allows for readers / viewers to comment.
• Blogs – individual or group voice
• Expression is not restricted to professionals.
KatugaSM2. 10th April 2009

Examples
• Blogs: Wordpress, Blogger, Typepad, etc.
• Forums
• Facebook: currently 200 million users; photos,
videos, notes, status updates, applications,
pages, etc.
• Twitter: status updates only.
• Flickr: photographs.
• YouTube, Vimeo: Video.
KatugaSM2. 10th April 2009

Blogs
KatugaSM2. 10th April 2009

Using a Blog
• A blog is a means to discuss issues important
to you.
• If used for business, it can be a way to inform
customers of changes in the business, to
discuss issues affecting the business, or
particular problems you have faced recently.
KatugaSM2. 10th April 2009

Forums.
KatugaSM2. 10th April 2009

Using Forums
• Find a suitable forum for you / your business.
• Become an active and respected member of
the forum – “go to” person for information
and advice.
• Build a reputation!
KatugaSM2. 10th April 2009

Facebook
KatugaSM2. 10th April 2009

Using Facebook
• Pages: free advertising and updates – an
online presence for your business.
- Notes, photos and videos – means to update
people on what you are doing.
- Groups – news and discussion
• Paid for targeted advertising
KatugaSM2. 10th April 2009

Twitter
KatugaSM2. 10th April 2009

Using Twitter
• Updates, links and conversations.
• Build a reputation!
• I’d like to see electricians, Plumbers,
locksmiths, and builders on Twitter...
• ... to provide a quick response when I need a
service.
KatugaSM2. 10th April 2009

KatugaSM2. 10th April 2009

Flickr.com
KatugaSM2. 10th April 2009

Using Flickr
• Photo sharing: can put examples of work you
have done – portfolio –
• Use to advertise your capabilities.
• Can also use photos for “how to” guides
KatugaSM2. 10th April 2009

Youtube.com
KatugaSM2. 10th April 2009

Using YouTube
• Video sharing: can put video of work you have
done or video relevant to your profession.
• Use to advertise your capabilities and
knowledge of your sector.
• Can also upload “how to” guides.
KatugaSM2. 10th April 2009

Using Social Media
• Must have linked strategy.
• Make a post on a blog, then publicise it on
Twitter and cross-post it onto a forum or add
it as a note on Facebook.
• Use as many routes to linking with potential
customers as possible.
• Routes to market – reputation cheaper than
advertising.
KatugaSM2. 10th April 2009

Katugas Social Media
nigel.legg@katugas-research-services.co.uk
nigel.legg@katugasm2.co.uk
http://twitter.com/nigellegg
07973 153047
KatugaSM2. 10th April 2009