Social Media

  • 268 views
Uploaded on

Presentation given by Nigel Legg (Katugas Social Media Services), on 02/07/2009.

Presentation given by Nigel Legg (Katugas Social Media Services), on 02/07/2009.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
268
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
3
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Social Media for Marketing:
    What is it and what can I do with it?
  • 2. Social Media: online media, providing the facility for communication.
    Individual or Group voice
    Expression is not restricted to professionals.
  • 3. Examples
    Blogs: Wordpress, Blogger, Typepad, etc.
    Forums
    Facebook: currently 200 million users; ning social networks.
    Twitter: 6 million (?) regular users.
    Flickr: photographs.
    YouTube, Vimeo: Video.
  • 4. Businesses on twitter
    Dell
    Habitat (!)
    20th Century Flicks
    The Bombay Spice
    Bath Bus Station
    Guide2Bristol
  • 5. Other platforms
    MySpace
    Comments on Mainstream media
    Qik.com
    Microsoft Vine / Google Wave
    Aardvark
    Yahoo Answers
  • 6. DISRUPTIVE
    Changing the way we work (the way we live??)
    Changing the way business is done.
    Affects all parts of business.
    Need to take engage.
  • 7. What are people saying about you?
    Comment where the comments are.
    Use tools/services to find the comments / mentions – Twitter search; Google Alerts; Technorati search; SM2; KatugaSM2; Radian6.
    Go there – join the conversation.
    Customer service, awareness.
  • 8. Must have linked strategy.
    Consistent message.
    Use as many routes to linking with potential customers as possible.
    Routes to market – reputation cheaper than advertising.
    Using Social Media
  • 9. Katugas Social Media
    nigel.legg@katugas-research-services.co.uk
    nigel.legg@katugasm2.co.uk
    http://friendfeed.com/nigellegg
    http://twitter.com/nigellegg
    07973 153047