Making Social Media Work For Your Organisation

Making Social Media Work for Your Organisation.
Hub Learning Lunch
19th October 2009

What is Social Media
Media designed to be disseminated through social interaction;
use internet and web based technologies to transform broadcast into dialogue;
= Facebook, twitter, flickr, YouTube, LinkedIn, Ning, Blogs, Friendfeed, Forums, etc.
19th October 2009

What site should I use?
Twitter – broadcast, but also conversation; business use.
Facebook – conversation among friends, trusted contacts; personal use.
LinkedIn – trusted professional networks.
Different sites for different audiences – decide based on what you do.
19th October 2009

CONTENT more important than PLATFORM – How you use not how it works.
No one can tell you you are doing things wrong – so long as you remember the unwritten rules, the etiquette, of the place you’re in.
19th October 2009

Voice is all important: speak with the same voice across the web.
Link up what you do: if you don’t spread your content, no one else will.
19th October 2009

Nigel Legg
@nigellegg
nigel.legg@katugasm2.co.uk
07973 153047
19th October 2009