Cultural tension strategy nigel rahimpour
by Nigel Rahimpour, Group Strategy Director on Jan 31, 2011
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A New Brand Strategy For A 2.0 World. ...
A New Brand Strategy For A 2.0 World.
This document focuses on cultural tension strategy and grassroots marketing as tools of implementation in a new media world shaped by consumer activism.
It shows a systematic way to embed culture in the strategic process and demonstrates its financial value.
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