Microsoft Partner Roadshow - To the Cloud

To the cloud
Nigel Watson
Platform Strategy Advisor – Microsoft Australia

Business trends are reshaping technology
business has transformed in deeper ways…
While the global economy has faced gloom and doom…
creating shifts in technology.
Economic trends
Cuts in operating costs and capital expenditures
Increased competition for fewer dollars
Do more with less
Business trends
Focus on core value-add activities
Improve agility to stay competitive
Leverage existing assets to expand
Technology trends
Shift from information technology to business technology
Technology erases infrastructure complexity
Globalization

What is cloud computing?

What is cloud computing?
Scalable
Elastic (on-demand)
Self Service
Multitenant (Shared)
Metered by use

Industry Cloud Models
(On-Premises)
Platform
(as a Service)
Software
(as a Service)
Infrastructure
(as a Service)
You manage
Applications
Applications
Applications
Applications
You manage
Data
Data
Data
Data
Runtime
Runtime
Runtime
Runtime
Managed by vendor
Middleware
Middleware
Middleware
Middleware
You manage
Managed by vendor
O/S
O/S
O/S
O/S
Managed by vendor
Virtualization
Virtualization
Virtualization
Virtualization
Servers
Servers
Servers
Servers
Storage
Storage
Storage
Storage
Networking
Networking
Networking
Networking

Freedom to choose
Choose between on-premises, hosting, or the cloud based on your needs.

The Windows Azure Platform
Developer Experience
Use existing skills and tools.

Windows Azure automates the management of your IT resources
Service Management is performed by the Fabric Controller, which controls all the resources within the data centre. The Fabric Controller deploys your service and monitors the overall health of the fabric.
Security and Control State-of-the-art physical security processes combined with strictly controlled OS access model. Data is replicated in multiple fault domains in location selected by the customer.
Virtualised Computation provides massive application scalability. Customers can build a combination of web and worker roles. Those roles can be replicated as needed to scale the applications and computational processing power.
Storage Services allow customers to scale to store large amounts of data – in any format – for any length of time, only paying for what they use or store.
State-of-the-art data centres located around the world. Host your applications and data securely, accessible from everywhere you allow.

Windows Azure Compute
VM ROLE
Runs a customer-supplied OS image
Allows execution of custom applications and services
Available from 2011
WEB ROLE
Interacts with end-user or web services
Communicate with worker roles directly or via queues
WORKER ROLE
Initiates their own requests for data or tasks from the queue
Similar to a "batch job” or Windows service
Build services and solutions with any combination of Web, Worker and VM Roles
Communicate via HTTP/HTTPS, TCP/IP, and ports other than 80 and 443
Develop with Microsoft and non-Microsoft tools: ASP.NET, WCF, other .NET tools, Java, Python, Ruby, etc.

My Casting Net

MyCastingNet
“We load tested the site with 10,000 hits in 3 mins and it returned a page 100% of the time with barely any change in the response time.” - Hayden Kerr, MyCastingNet
Enterprise Grade Security
Solution subject to intense scrutiny from potential adopters: passed with flying coloursby leveraging enterprise class security of the Azure cloud
Massive Scale
Load testing shows the site can leverage Azure scale to accommodate 10000 hits/3 minutes, over 6.5 times the workload that swamped an equivalent on-premise solution
Reliability/Availability
Built in – no need to build DR
99.93% uptime since deployment

Windows Azure Storage
Windows Azure storage is an application managed by the Fabric Controller
Windows Azure applications can use native storage, MySQL within a VM, or SQL Azure
Application state is kept in storage services, so worker roles can replicate as needed
Blobs can be stored in global Windows Azure Content Delivery Network (CDN)

Windows azure blob – Storage
Store of Large files (Movies, Music, Pictures, etc.) along with Metadata
Block Blob
Targeted at streaming workloads
Each blob consists of a sequence of blocks [up to 4MB per block]
Up to 200GB per blob
Page Blob
Targeted at random read/write workloads at the page level
Each blob consists of an array of pages
Up to 1TB per blob
Standard Operations
Put, Get, Delete, Copy, Snapshot, Lease

Windows Azure Content Delivery Network (CDN)
North America Region
Europe Region
Asia Pacific Region
Dublin, IE
London, GB
Stockholm, SE
Amsterdam, NL
Chicago, IL
Seattle, WA
Newark, NJ
Seoul, KR
Bay Area, CA
Los Angeles, CA
Paris, FR
Zurich, CH
Ashburn, VA
Vienna, AT
Miami, FL
Tokyo, JP
San Antonio, TX
Hong Kong, HK
Singapore, SG
Taipei, TWN
São Paulo, BR
Sydney, AU
Over 2 terabits per second of capacity is available at 99.95% availability from our 22 global locations. CDN service scales automatically without user intervention

Windows Azure Appfabric
Secure Connectivity
Bridge cloud services, on-premises apps, and hosted assets
Build distributed apps for your business or to collaborate with partners
Across boundaries
Navigate network and security boundaries, securely and simply
Federate identity and access across organisations and ID providers
Simplify claims-based authorisation for distributed apps and web services
At Cloud Scale
Scale up and down as your business requires
Automated service mgmt. and dynamic scale
Interoperate with a variety of languages and industry standards
AppFabric Service Bus
Connect apps & services
AppFabric Acesss Control
Control & secure access

Windows Azure Connect
Azure
Secure network connectivity between on-premises and cloud
Supports standard IP protocols
Enables hybrid apps access to on-premises servers
Allows remote administration of Azure apps
Simple setup and management
Integrated with WA Service Model
Web, Worker and VM Roles supported
Enterprise

Open Windows

Open Windows
“Faster deployment, lower TCO, customers push Open Windows to Cloud”
Background
Contract and Category Management .NET solution traditionally delivered on-premise
Customer demand leads Open Windows to redevelop and deploy on Azure Platform in months
Customers exchange in-house IT for business outcomes
Public sector drives demand for cloud app
Case Studies
Brisbane City Council consumes Open Windows from Azure Platform - July 2010
Sensis (Telstra) consumes Open Windows from Azure - February 2011
Open Windows launches Local Government Shared Service on Azure - March 2011 (with MAV support)
Real Benefits
Customers lower project costs by removing need to support application vendor with internal IT infrastructure & support
Open Windows deploys in less time and cuts implementation timeframe
Multi tenant shared service can start small and scale with demand and usage spikes
Platform opens new markets for vendor

Extending SQL Server to the Cloud
Enterprise-class “scale-up” data platform
Multiple hardware platforms and deployment options
Deploy as dedicated server in customer datacenter, VM or 3rd party
Typically licensed per-server or per processor
Distributed “scale-out” database service
Abstracts OS and hardware management
Low-friction provisioning, multi-tenant
Automatic high-availability and data replication
Pay-as-you-go and commitment offers
Symmetry with Traditional RDBMS
Familiar T-SQL relational model
Support existing code libraries and protocols
Ecosystem of familiar development and management tools

SQL Azure – Core differentiators
Scale on Demand
Innovate Faster
Managed Service
Innovate with new data application patterns
Build cloud-based data solutions on a familiar relational model
Build on existing developer skills and familiar Transact-SQL syntax
Database as a utility with pay as you grow scaling
Rely on Business-ready SLAs
Enable multi-tenant solutions
Manage multiple servers
Platform capabilities delivered as a service (Database, Data Sync, Reporting…)
Reduced complexity, greater flexibility
Easy provisioning and deployment
Auto High availability and fault tolerant

Application Topologies
From Windows Azure
From Outside Microsoft Datacenter
From Windows Azure & Outside Microsoft Datacenter
SQL Server
App Code / Tools
App Code / Tools
Application / Browser
SQL Azure
Data Sync
Microsoft Datacenter
MicrosoftDatacenter
Microsoft Datacenter
Windows Azure
Windows Azure
SQL Azure
SQL Azure
SQL Azure
Code Near
Code Far
Hybrid

SQL Azure Reporting CTP
Features:
Based on SQL Server Reporting Services
Interactive and tabular reporting
Data visualizations: charts, graphs, mapping, gauges
SQL Azure Database data sources
Utilizes BI Developer Studio (free) to author reports
Export to Excel, PDF, CSV formats
Core scenarios:
Operational reporting on SQL Azure data
Embed reports into Windows Azure or on-premises applications
Web Role
Reporting

Kelly Street Digital – Campaign Taxi

Campaign Taxi
“Windows Azure is an unbelievable product. I’m an evangelist for it in my network of startups. We’ve chosen this cloud platform and we’re sticking with it.” - Glen Knowles, Cofounder, Kelly Street Digital
Decreased Costs
84% saving on cloud provider costs after switching from Amazon to Azure
$600/mo infrastructure consultant spend eliminated
Total projected savings over three years: 68%
Increased Speed
A typical deployment exercise on Amazon took an entire afternoon – now takes around 20 minutes
Initial migration took one developer three weeks (against a projection of six weeks)
Improved runtime response-time over Amazon
Reliability/Availability
Built in – no need to build DR
Azure SLA provides guarantees around uptime, without having to invest in the infrastructure to achieve these
Built-in scalability allows Campaign Taxi to grow dynamically in the face of changing demand
http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=4000009046 (http://bit.ly/g0dw28 )

Developer Tooling
Windows Azure SDK
Includes a development fabric for running and debugging code locally
Windows Azure Tools for Microsoft Visual Studio
Windows Azure Tools for Eclipse for PHP and Java

Management Tooling
Fast and user friendly portal for Windows Azure Platform services
Enables high visibility and control
Supports multiple users and adminroles
Enable and connect to Windows Azure instances using Remote Desktop
Built on the Windows Azure Service Management APIs

Management Automation
Public REST interfaces
Service Management and Diagnostics APIs
Deployment and life cycle management
Diagnostics and logging
PowerShell CmdletswrapREST APIs
Enable building of sophisticated deploymentscripts
System Center integration

Windows Azure Security
PHYSICAL:
Microsoft data centres with state-of-the-art security process
Redundant power supplies from separate providers, battery and diesel backup generators, climate control, and fire prevention and suppression
CONTINUITY:
Multiple data centres in different geographies
Users can choose single location or geo-distributed data centres
Storage data is replicated multiple times
Fabric is designed to be backed up and restored from checkpoints
COMPLIANCE & CERTIFICATION:
Microsoft is committed to complying with all local laws
Industry certification is a core part of the Windows Azure roadmap
Customers are ultimately responsible for the security and compliance of their services or applications–Windows Azure is a platform
LOGICAL:
Windows Azure is optimised for cloud access with no admin access to guests or applications
Applications and users do not update the OS

Janison

Janison Uses the Windows Azure Platform to Assess Students Online
Business Challenge
Solution
Results/Benefits
To date – 30,000 students online at once
300 azure servers
Application developed in 3 months
Hosting costs less than $10K
Azure roles for authentication, testing and data synchronisation
Linked to administration IIS/SQL system
Deliver an online assessment for up to 80,000 students at once
Support up to 5,000 transactions per second
Key Learning
Realisation that scaling out servers was the easiest path to achieve performance
Cost of scaling out is not prohibitive, in fact relying on it can improve your design
Load testing is major part of this type of project
New opportunities for community applications (learning, assessment, collaboration)

Monthly Service Level Agreement
Service bus and access control availability
Instance monitoring and restart
Compute
connectivity
Database
availability
Storage
availability
Service bus and access control endpoints will have external connectivity
Message operation requests processed successfully
Storage service will be available/reachable (connectivity)
Your storage requests will be processed successfully
Database is connected to the internet gateway
All databases will be continuously monitored
All running roles will be continuously monitored
If role is not running, we will detect and initiate corrective state
Your service is connected and reachable via web. Internet facing roles will have external connectivity
>99.9%
>99.9%
>99.9%
>99.95%
>99.9%
http://www.microsoft.com/windowsazure/sla/

Windows Azure Platform Consumption Prices
Pay as you go and grow for only what you use when you use it
Elastic, scalable, secure, and highly available automated service platform
Highly available, scalable, and self managed distributed database service
Compute
Storage
Web Edition
Business Edition
Starting at $10.98/month(1 or 5 GB DB/month)
Starting at $109.88/month(10-50 GB DB/month)
Per GB stored and transactions
Per service hour
Per database/month
Per database/month
$0.055-1.055/hour
+ Variable Instance Sizes
$0.1649 GB/month
$0.011/10k transactions
Bandwidth
Windows Azure AppFabric Service Bus and Access Control Service
APAC $0.11/GB/in $0.22/GB/out
US and EU $0.11/GB/in $0.165/GB/out
Scalable, automated, highly available services for secure connectivity
Access Control
Service Bus
$4.39/month per connection
$2.19/100k transactions
Per Message Operation
Per Message Operation
Prices shown in AUD
International prices are available

Compute role options
Extra Small Instances
Designed for small scale web applications
Mix and match with larger VM Instances

Windows Azure Platform Development Accelerator Extended (DAE)
One-time promotional offer of $120.831 -52%off the normal consumption rates. What you get:
Windows Azure
750 hours of a small compute instance
10 GB of storage
1,000,000 storage transactions
SQL Azure
1 Business Edition database (up to 10 GB relational database)
Windows Azure platform AppFabric
1,000,000 Access Control transactions
1 pack of 5 Service Bus connections2
Data Transfers
Asia Pacific region
2.5 GB in and 5 GB out
For offer details
Go to http://www.microsoft.com/windowsazure/offers
Select “Australia” from drop down
Click on “Learn More”
Notes:
Subscription term is 6 months. The offer is valid only for a six month term but can be renewed once at the same base unit rate.
Service bus namespaces must be provisioned with a pack size of 5 pack connections (or larger if you purchase multiple base units with your subscription) to utilize the amounts included in your offer. If you only use individual service bus connections or connection packs larger than your included connections, you will be charged. If you purchase multiple base units with your offer, you can spread the included pack connections across multiple namespaces within the same project.
120.83 *

KickStart your Azure Business Development Accelerate Extended (DAE)
DAE= $714 (52% off standard consumption rates)
How to Redeem? Send invoice via email to Mike Heald at mheald@microsoft.com
* Purchase two “DAE” subscriptions at $714 each. $1,000 is limited to the first 40 partners (Subscriptions must be purchased between March 16th– May 28th). Must be purchased as two separate transactions (not in the same order)

Local Customer Examples

Windows Azure Platform Roadmap
Present
Future

Thanks!
nigelwat@microsoft.com

Microsoft Partner Roadshow - To the Cloud

by Nigel Watson

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Microsoft Partner Roadshow - To the Cloud Presentation Transcript