Understanding & Competing                      against Blackhat local tacticsMike RamseyNiftyMarketing.com@NiftyMarketingg...
@NiftyMarketing        The “Hat” scale                    My FocusPure                 Cause Harm   Purewhite             ...
@NiftyMarketing  Negative Local SEOhas been in practice for       years…
@NiftyMarketingFake Reviews
@NiftyMarketing
@NiftyMarketing                 Reviews Matter72%           of consumers trust online reviews as much as              pers...
@NiftyMarketingIt’s   Freaking Easy
@NiftyMarketingFake reviews are everywhere that reviews can be found
@NiftyMarketing       Re-Submitting Negative             ReviewsSeatitlite would edit the review every few days to keep th...
@NiftyMarketing                Common Story…Google Places Forum has 160+ threads since March on Fake Reviews
@NiftyMarketing                                                                           Only                            ...
@NiftyMarketing                                                                            Only                           ...
@NiftyMarketing           IDEA!Emmanuel           Lorena
@NiftyMarketing                       Only                       Positive                       Review                    ...
@NiftyMarketing           IDEA!Emmanuel            Aboule           Lorena
@NiftyMarketingMatt McGee is Team Edward
@NiftyMarketingThe Cell Specialist has          8Fake Negative Reviews
@NiftyMarketing                                                  32 - 5 star reviews                8 Negative ReviewsIt w...
@NiftyMarketinglocal
@NiftyMarketingGoogleaccount Before Google  User  AfterGoogle+ Local hides the identity of all reviews unless the user lin...
@NiftyMarketingEveryone will be seeing this…
@NiftyMarketingWarning!!!
@NiftyMarketingLast Chance to  Back Out!
@NiftyMarketingWhat if I don’t want to leavereviews with my full name?
@NiftyMarketing
@NiftyMarketing
@NiftyMarketingThat’s a lot of fake Google+ accounts
@NiftyMarketingIt is now more difficult toget   REAL Google reviews...
@NiftyMarketing             Track Your Reviews…Getmelisted.netLocationMonitor.com
@NiftyMarketing     Track Your Reviews (cont.)Getlisted.orgReviewpush.com
@NiftyMarketingIf you are notified of negative           reviews…
@NiftyMarketingBreath…
@NiftyMarketing                           Research…1. Look at the reviewer account (if applicable)Hint: You have to sign u...
@NiftyMarketing           Research (cont.)2. Match Story and Date with Employees to find outmore details on the event.
@NiftyMarketingFlag as inappropriate
@NiftyMarketing   http://support.google.com/places/bin/static.py?hl=en&ts=1386120&page=ts.csTip: This is the most importan...
@NiftyMarketingWarning: From Google
@NiftyMarketing   Post in Google and YourBusiness Forum and pray thatVanessa and TC’s are having a          good day.Forum...
@NiftyMarketingPublically Humiliate      Google
@NiftyMarketing    Carefully Respond?
@NiftyMarketing     The Best Defense is a Good              OffenseHint: Create a review business card that points people ...
@NiftyMarketing
@NiftyMarketingGoogle counts all of these directories you can be listed on as a “Citation”
@NiftyMarketingSpammers can submit wrong info out on these places.
@NiftyMarketing             1                                         2                                     3DAAANG…. Some...
@NiftyMarketing           Claim ALL the listings          you can with the correct            information by hand.Tip: Thi...
@NiftyMarketing                       EDBad NAP + You =
@NiftyMarketingImagesImage from SearchEngineRoundTable.com
@NiftyMarketingPointed to by Nyago + Mike Blumenthal.
@NiftyMarketing          How to Flagem…Tip: Visit Mike Blumenthal’s blog to get the email address.
@NiftyMarketing
@NiftyMarketing       Hijacked ListingsHijacked listing using mapmaker
@NiftyMarketing  Marked as duplicate  of Spam Business Changed Address Changed Phone Changed Website  Changed CategoryTIP:...
@NiftyMarketing                                                    WTF?This listing is in the process of being hijacked.
@NiftyMarketingTIP: Watch your phone number…might be the only thing that gets changed.
@NiftyMarketing       Moving Locations    Uninhabited IslandDragging map pins outside of service area can hurt rankings.
@NiftyMarketing      Marked as ClosedExample from MAY 21st of a business marked as closed.
@NiftyMarketingThis is what the search result looks like.
@NiftyMarketingTip: Click not true, have your staff click it, and your friends, and their friends.
@NiftyMarketing     Log in to your listing often…       And do a “null” submitTip: This is the most important denfensive t...
@NiftyMarketing        The “Hat” scale                  Don’t Do ThisPure                   Cause Harm   Purewhite        ...
@NiftyMarketingWorst Blackhat Ever
@NiftyMarketingMike “Black”menthal
@NiftyMarketing                                                    He Beet                                                ...
@NiftyMarketing   He   Closed   GoogleFeatured in the New York Times for his “Blackhattery”
THANK YOUMike RamseyNiftyMarketing.com@NiftyMarketinggplus.to/MikeRamsey
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Understanding and Competing against Blackhat Local SEO tactics

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  • Excited to talk about onsite tatics. Year and a half ago, you didn’t even need a website to rank in Google Places.
  • ----- Meeting Notes (6/5/12 08:42) -----Heres more how it really is.
  • Excited to talk about onsite tatics. Year and a half ago, you didn’t even need a website to rank in Google Places.
  • Understanding and Competing against Blackhat Local SEO tactics

    1. 1. Understanding & Competing against Blackhat local tacticsMike RamseyNiftyMarketing.com@NiftyMarketinggplus.to/MikeRamsey
    2. 2. @NiftyMarketing The “Hat” scale My FocusPure Cause Harm Purewhite black
    3. 3. @NiftyMarketing Negative Local SEOhas been in practice for years…
    4. 4. @NiftyMarketingFake Reviews
    5. 5. @NiftyMarketing
    6. 6. @NiftyMarketing Reviews Matter72% of consumers trust online reviews as much as personal recommendations.52% said that positive online reviews make them more likely to use a local business.The Local Consumer Review Survey 2012 From Bright Local (4,500 surveyed)
    7. 7. @NiftyMarketingIt’s Freaking Easy
    8. 8. @NiftyMarketingFake reviews are everywhere that reviews can be found
    9. 9. @NiftyMarketing Re-Submitting Negative ReviewsSeatitlite would edit the review every few days to keep this at the top.
    10. 10. @NiftyMarketing Common Story…Google Places Forum has 160+ threads since March on Fake Reviews
    11. 11. @NiftyMarketing Only Positive ReviewCompetitorCompetitorCompetitorCompetitorCompetitorCompetitorInteresting…. Lorena really visits a lot of cell repair shops she hates.
    12. 12. @NiftyMarketing Only Positive ReviewCompetitorCompetitorCompetitorCompetitorCompetitorInteresting…. Emmanuel really visits a lot of cell repair shops he hates.
    13. 13. @NiftyMarketing IDEA!Emmanuel Lorena
    14. 14. @NiftyMarketing Only Positive Review Same CompanyCompetitorCompetitorCompetitor
    15. 15. @NiftyMarketing IDEA!Emmanuel Aboule Lorena
    16. 16. @NiftyMarketingMatt McGee is Team Edward
    17. 17. @NiftyMarketingThe Cell Specialist has 8Fake Negative Reviews
    18. 18. @NiftyMarketing 32 - 5 star reviews 8 Negative ReviewsIt would take The Cell Specialist 32 – 5 star reviews to bring average star rating to 4.
    19. 19. @NiftyMarketinglocal
    20. 20. @NiftyMarketingGoogleaccount Before Google User AfterGoogle+ Local hides the identity of all reviews unless the user links them to +
    21. 21. @NiftyMarketingEveryone will be seeing this…
    22. 22. @NiftyMarketingWarning!!!
    23. 23. @NiftyMarketingLast Chance to Back Out!
    24. 24. @NiftyMarketingWhat if I don’t want to leavereviews with my full name?
    25. 25. @NiftyMarketing
    26. 26. @NiftyMarketing
    27. 27. @NiftyMarketingThat’s a lot of fake Google+ accounts
    28. 28. @NiftyMarketingIt is now more difficult toget REAL Google reviews...
    29. 29. @NiftyMarketing Track Your Reviews…Getmelisted.netLocationMonitor.com
    30. 30. @NiftyMarketing Track Your Reviews (cont.)Getlisted.orgReviewpush.com
    31. 31. @NiftyMarketingIf you are notified of negative reviews…
    32. 32. @NiftyMarketingBreath…
    33. 33. @NiftyMarketing Research…1. Look at the reviewer account (if applicable)Hint: You have to sign up for a Google+ account to see review history.
    34. 34. @NiftyMarketing Research (cont.)2. Match Story and Date with Employees to find outmore details on the event.
    35. 35. @NiftyMarketingFlag as inappropriate
    36. 36. @NiftyMarketing http://support.google.com/places/bin/static.py?hl=en&ts=1386120&page=ts.csTip: This is the most important link in local.
    37. 37. @NiftyMarketingWarning: From Google
    38. 38. @NiftyMarketing Post in Google and YourBusiness Forum and pray thatVanessa and TC’s are having a good day.Forum at http://productforums.google.com/forum/#!forum/business
    39. 39. @NiftyMarketingPublically Humiliate Google
    40. 40. @NiftyMarketing Carefully Respond?
    41. 41. @NiftyMarketing The Best Defense is a Good OffenseHint: Create a review business card that points people to yourdomain.com/reviews
    42. 42. @NiftyMarketing
    43. 43. @NiftyMarketingGoogle counts all of these directories you can be listed on as a “Citation”
    44. 44. @NiftyMarketingSpammers can submit wrong info out on these places.
    45. 45. @NiftyMarketing 1 2 3DAAANG…. Someone submitted 3 business names with a different phone number.
    46. 46. @NiftyMarketing Claim ALL the listings you can with the correct information by hand.Tip: This is the best way to fight against bad data.
    47. 47. @NiftyMarketing EDBad NAP + You =
    48. 48. @NiftyMarketingImagesImage from SearchEngineRoundTable.com
    49. 49. @NiftyMarketingPointed to by Nyago + Mike Blumenthal.
    50. 50. @NiftyMarketing How to Flagem…Tip: Visit Mike Blumenthal’s blog to get the email address.
    51. 51. @NiftyMarketing
    52. 52. @NiftyMarketing Hijacked ListingsHijacked listing using mapmaker
    53. 53. @NiftyMarketing Marked as duplicate of Spam Business Changed Address Changed Phone Changed Website Changed CategoryTIP: My secret weapon is viewing a listing’s edit history.
    54. 54. @NiftyMarketing WTF?This listing is in the process of being hijacked.
    55. 55. @NiftyMarketingTIP: Watch your phone number…might be the only thing that gets changed.
    56. 56. @NiftyMarketing Moving Locations Uninhabited IslandDragging map pins outside of service area can hurt rankings.
    57. 57. @NiftyMarketing Marked as ClosedExample from MAY 21st of a business marked as closed.
    58. 58. @NiftyMarketingThis is what the search result looks like.
    59. 59. @NiftyMarketingTip: Click not true, have your staff click it, and your friends, and their friends.
    60. 60. @NiftyMarketing Log in to your listing often… And do a “null” submitTip: This is the most important denfensive tactic….ever.
    61. 61. @NiftyMarketing The “Hat” scale Don’t Do ThisPure Cause Harm Purewhite black
    62. 62. @NiftyMarketingWorst Blackhat Ever
    63. 63. @NiftyMarketingMike “Black”menthal
    64. 64. @NiftyMarketing He Beet Bombed Aaron WeicheUploaded an image of beets because Aaron didn’t eat them at the Olean Conference.
    65. 65. @NiftyMarketing He Closed GoogleFeatured in the New York Times for his “Blackhattery”
    66. 66. THANK YOUMike RamseyNiftyMarketing.com@NiftyMarketinggplus.to/MikeRamsey

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