Mike Ramsey<br />NiftyMarketing.com<br />@NiftyMarketing<br />
I love <br />twitter <br />profile pictures<br />@NiftyMarketing<br />
@MattMcGee<br /><ul><li>Amazing Color Contrast.
The Eye follows you where ever you go.
Knock Out Smile.
Half the Face leaves you wanting to know what the other half looks like. </li></ul>@NiftyMarketing<br />
@NiftyMarketing<br />
Mattcula Edward McRed Eyes<br />@NiftyMarketing<br />
Captain Matt Sparrow <br />@NiftyMarketing<br />
Matt in Perfect Symmetry <br />Image created by Darren Shaw <br />At Whitespark.ca<br />@NiftyMarketing<br />
The Nifty<br />Report<br />2011<br />Mike Ramsey<br />@NiftyMarketing<br />
“chicago personal injury lawyer”<br />“new your divorce lawyer”<br />“san diego dentist”<br />“dallas dentist”<br />@Nifty...
Integrated O-Pack Results<br />7 Pack Results<br />@NiftyMarketing<br />The research was taken from O-Pack results<br />
1-7 : Top Ranking<br />50-56 : Not Ranking<br />@NiftyMarketing<br />Compared 28 Listings that ranked with 28 that don’t<b...
Correlation is Not<br /> Causation<br />More People Wear Speedos correlates with a rise in temperature<br />@NiftyMarketin...
Places Page Data <br />Local Search Ranking factors position of importance<br />3<br />48<br />5<br />28<br />The Graph re...
Google’s “tip of the iceberg” list of Citations<br />Google Places doesn’t show all they know.<br />@NiftyMarketing<br />
Offsite Data <br />@NiftyMarketing<br />Very Few Overall Citations shown on the Places Page<br />
Custom Search Citations<br />“Business Name”+”Address”+“Phone Number”<br />Searching for N.A.P. Information reveals a diff...
Offsite Data <br />LSRF Importance<br />6, 17<br />@NiftyMarketing<br />Holy Cannoli that is a wide gap <br />
Citations can still say…<br />@NiftyMarketing<br />
Offsite Data <br />LSRF Importance<br />7<br />@NiftyMarketing<br />Data Gathered From SeomozOpenSiteExplorer.org<br />
Offsite Data <br />@NiftyMarketing<br />
Offsite Data <br />LSRF Importance<br />8,9<br />2.89% of Total Links have an Exact Keyword Match.  <br />@NiftyMarketing<...
Offsite Data <br />LSRF Importance<br />8,9<br />8.6% of Total Links have an Exact Keyword Match.  <br />@NiftyMarketing<b...
If citations were the new links for local in 2009-10 <br />Then links are the new citations for local in 2011-12<br />@Nif...
Onsite Data <br />LSRF Importance<br />10<br />@NiftyMarketing<br />
Onsite Data <br />LSRF Importance<br />2<br />@NiftyMarketing<br />
Onsite Data <br />@NiftyMarketing<br />
Only one out of all 56 listings had their phone number or address in the title tag of the landing page.  <br />@NiftyMarke...
Onsite Data <br />LSRF Importance<br />4,9<br />@NiftyMarketing<br />
Upcoming SlideShare
Loading in …5
×

SMX Advanced 2011 - Hardcore Local Search Tactics

1,925 views
1,863 views

Published on

This is the Nifty Report for 2011 that looks at local search ranking factors of 56 listings across 4 keywords.

Published in: Business, Technology, Design
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,925
On SlideShare
0
From Embeds
0
Number of Embeds
248
Actions
Shares
0
Downloads
23
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

SMX Advanced 2011 - Hardcore Local Search Tactics

  1. 1. Mike Ramsey<br />NiftyMarketing.com<br />@NiftyMarketing<br />
  2. 2. I love <br />twitter <br />profile pictures<br />@NiftyMarketing<br />
  3. 3. @MattMcGee<br /><ul><li>Amazing Color Contrast.
  4. 4. The Eye follows you where ever you go.
  5. 5. Knock Out Smile.
  6. 6. Half the Face leaves you wanting to know what the other half looks like. </li></ul>@NiftyMarketing<br />
  7. 7. @NiftyMarketing<br />
  8. 8. Mattcula Edward McRed Eyes<br />@NiftyMarketing<br />
  9. 9. Captain Matt Sparrow <br />@NiftyMarketing<br />
  10. 10. Matt in Perfect Symmetry <br />Image created by Darren Shaw <br />At Whitespark.ca<br />@NiftyMarketing<br />
  11. 11. The Nifty<br />Report<br />2011<br />Mike Ramsey<br />@NiftyMarketing<br />
  12. 12. “chicago personal injury lawyer”<br />“new your divorce lawyer”<br />“san diego dentist”<br />“dallas dentist”<br />@NiftyMarketing<br />Search Queries used for study<br />
  13. 13. Integrated O-Pack Results<br />7 Pack Results<br />@NiftyMarketing<br />The research was taken from O-Pack results<br />
  14. 14. 1-7 : Top Ranking<br />50-56 : Not Ranking<br />@NiftyMarketing<br />Compared 28 Listings that ranked with 28 that don’t<br />
  15. 15. Correlation is Not<br /> Causation<br />More People Wear Speedos correlates with a rise in temperature<br />@NiftyMarketing<br />Wearing A Speedo Doesn’t Cause The Temperature To Rise<br />
  16. 16. Places Page Data <br />Local Search Ranking factors position of importance<br />3<br />48<br />5<br />28<br />The Graph represents the average/total of high ranked listings vs. low ranked<br />@NiftyMarketing<br />
  17. 17. Google’s “tip of the iceberg” list of Citations<br />Google Places doesn’t show all they know.<br />@NiftyMarketing<br />
  18. 18. Offsite Data <br />@NiftyMarketing<br />Very Few Overall Citations shown on the Places Page<br />
  19. 19. Custom Search Citations<br />“Business Name”+”Address”+“Phone Number”<br />Searching for N.A.P. Information reveals a different story<br />@NiftyMarketing<br />
  20. 20. Offsite Data <br />LSRF Importance<br />6, 17<br />@NiftyMarketing<br />Holy Cannoli that is a wide gap <br />
  21. 21. Citations can still say…<br />@NiftyMarketing<br />
  22. 22. Offsite Data <br />LSRF Importance<br />7<br />@NiftyMarketing<br />Data Gathered From SeomozOpenSiteExplorer.org<br />
  23. 23. Offsite Data <br />@NiftyMarketing<br />
  24. 24. Offsite Data <br />LSRF Importance<br />8,9<br />2.89% of Total Links have an Exact Keyword Match. <br />@NiftyMarketing<br />
  25. 25. Offsite Data <br />LSRF Importance<br />8,9<br />8.6% of Total Links have an Exact Keyword Match. <br />@NiftyMarketing<br />
  26. 26. If citations were the new links for local in 2009-10 <br />Then links are the new citations for local in 2011-12<br />@NiftyMarketing<br />
  27. 27. Onsite Data <br />LSRF Importance<br />10<br />@NiftyMarketing<br />
  28. 28. Onsite Data <br />LSRF Importance<br />2<br />@NiftyMarketing<br />
  29. 29. Onsite Data <br />@NiftyMarketing<br />
  30. 30. Only one out of all 56 listings had their phone number or address in the title tag of the landing page. <br />@NiftyMarketing<br />
  31. 31. Onsite Data <br />LSRF Importance<br />4,9<br />@NiftyMarketing<br />
  32. 32. The Power Of Landing Pages<br />Before<br />After<br />15 minutes later<br />Changing the Landing Page increased ranking from position F to D<br />@NiftyMarketing<br />
  33. 33. Exactness in Place<br />Citations + Categories + Content<br />Authority in Website<br />Quality of Links<br />Trust in Reviews<br />CTR + UGC<br />@NiftyMarketing<br />
  34. 34. The Nifty<br />Report<br />2011<br />Mike Ramsey<br />@NiftyMarketing<br />

×