SMX Advanced 2011 - Hardcore Local Search Tactics

Mike Ramsey
NiftyMarketing.com
@NiftyMarketing

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The Nifty
Report
2011
Mike Ramsey
@NiftyMarketing

“chicago personal injury lawyer”
“new your divorce lawyer”
“san diego dentist”
“dallas dentist”
@NiftyMarketing
Search Queries used for study

Integrated O-Pack Results
7 Pack Results
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The research was taken from O-Pack results

1-7 : Top Ranking
50-56 : Not Ranking
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Compared 28 Listings that ranked with 28 that don’t

Correlation is Not
Causation
More People Wear Speedos correlates with a rise in temperature
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Wearing A Speedo Doesn’t Cause The Temperature To Rise

Places Page Data
Local Search Ranking factors position of importance
3
48
5
28
The Graph represents the average/total of high ranked listings vs. low ranked
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Google’s “tip of the iceberg” list of Citations
Google Places doesn’t show all they know.
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Offsite Data
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Very Few Overall Citations shown on the Places Page

Custom Search Citations
“Business Name”+”Address”+“Phone Number”
Searching for N.A.P. Information reveals a different story
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Offsite Data
LSRF Importance
6, 17
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Holy Cannoli that is a wide gap

Citations can still say…
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Offsite Data
LSRF Importance
7
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Data Gathered From SeomozOpenSiteExplorer.org

Offsite Data
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Offsite Data
LSRF Importance
8,9
2.89% of Total Links have an Exact Keyword Match.
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Offsite Data
LSRF Importance
8,9
8.6% of Total Links have an Exact Keyword Match.
@NiftyMarketing

If citations were the new links for local in 2009-10
Then links are the new citations for local in 2011-12
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Onsite Data
LSRF Importance
10
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Onsite Data
LSRF Importance
2
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Onsite Data
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Only one out of all 56 listings had their phone number or address in the title tag of the landing page.
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Onsite Data
LSRF Importance
4,9
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The Power Of Landing Pages
Before
After
15 minutes later
Changing the Landing Page increased ranking from position F to D
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Exactness in Place
Citations + Categories + Content
Authority in Website
Quality of Links
Trust in Reviews
CTR + UGC
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The Nifty
Report
2011
Mike Ramsey
@NiftyMarketing

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SMX Advanced 2011 - Hardcore Local Search Tactics

by niftymarketing on Jun 08, 2011

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SMX Advanced 2011 - Hardcore Local Search Tactics — Presentation Transcript