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Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
Onsite Local Search Tatics For Conversion and Ranking
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Onsite Local Search Tatics For Conversion and Ranking

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This is my slide deck from SMX west on the Local Search Hard Tatics

This is my slide deck from SMX west on the Local Search Hard Tatics

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  • Hey Mike, those are some great tips and tactics to keep in mind. Thanks for sharing it.
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  • Excited to talk about onsite tatics. Year and a half ago, you didn’t even need a website to rank in Google Places.
  • So now everyone here understands the importance of onsite local tactics and wants to do them right? Good.
  • This is very simple. In google places, if you are a single location company ---use your home page.
  • A lot of people want to use the home page but I don’t think its good practice once someon clicks through – they have to keep searching the site for the location.
  • ----- Meeting Notes (2/27/12 00:29) -----Most sales happen offline/In person. Customers need to be comfortable with you.
  • ----- Meeting Notes (2/27/12 00:29) -----This craps real….no pun intended
  • Transcript

    • 1. Onsite Local SEO Tactics for Conversion and RankingMike RamseyNiftyMarketing.com@NiftyMarketinggplus.to/MikeRamsey
    • 2. @NiftyMarketingSolid OnsiteTactics WillIncreaseYour… 1. Google Places Ranking 2. Organic Ranking
    • 3. @NiftyMarketingbutMOST Importantly…Onsite Tactics Increase Conversions
    • 4. @NiftyMarketing More Phone CallsThis is what you get by implementing onsite tactics
    • 5. @NiftyMarketing Less Time Playing Angry Birds at WorkThis is what you have time to do because of increased calls
    • 6. @NiftyMarketing You Happy Angry birds Sad With More MoneyOur clients report on average 3 hours less per week playingangry birds, angry birds rio, and angry birds seasons.
    • 7. @NiftyMarketingURL’s and Local Search
    • 8. @NiftyMarketingFor a Single Location Company…. Use the HOME PAGE URL on your Google Places Listing
    • 9. @NiftyMarketingDetermine your 5 category choices for Google places (and otherservices added in the Additional Details Section)Example: Yourwebsite.com/services/car-accident-attorney.html
    • 10. @NiftyMarketing1st Organic Listing is Service PagePosition Bin Google Places Listing Having 2 Pages Ranking is better than having 1
    • 11. @NiftyMarketing For a Multi Location Company…. Use a Local Landing Page on your Google Places ListingExmaples: mycompany.com/utah/salt-lake-city/ mycompany.com/salt-lake-city/
    • 12. @NiftyMarketing Then Use your Home Pages OR service pages to rank organically1st Organic Listing isHome PagePosition C in GooglePlaces Listing
    • 13. @NiftyMarketing Title Tags andMeta Description
    • 14. @NiftyMarketingWe looked at 50 companies in different markets & categories who ranked position A in maps. 76% listed city/location in title tag 82% listed keyword/category in title tag 78% listed business name in title tag Research from Friday, Feb 21st 2012
    • 15. @NiftyMarketing This is what I recommend:I do think you need your phone in either the description or title.
    • 16. @NiftyMarketingCall to Action
    • 17. @NiftyMarketing Calls to action are the most common missing element on local sites.If visitors aren’t told what to do on your site…they get confusedand leave.
    • 18. @NiftyMarketing Make it BIG enough to matter!Not this
    • 19. @NiftyMarketingMake it Phone and Form!
    • 20. @NiftyMarketing Never Stop TestingThrough testing calls to action we have increased clientsleads by 20-65%
    • 21. @NiftyMarketingRemember that is is easier to double your leads with the traffic you already have. Than to double your leads by doubling your traffic in a local market.
    • 22. @NiftyMarketingNAP + MAP
    • 23. @NiftyMarketingName, address, phon e info and other business info. Custom Google MyPlaces Map
    • 24. @NiftyMarketing 1 3 Use the Tools Custom Google 2 MyPlaces Map Click Create MapTo create a custom map visit google.com/maps and followthe above instructions.
    • 25. @NiftyMarketing Your NAP can be properly coded in both Schema and hCard on a site. hCard Address Schema Address in sidebar2 is always better than 1. Especially when engines can’tdecide which one they want.
    • 26. @NiftyMarketing Use these tools to create the code microformats.org/code/hcard/creatorschema-creator.org/
    • 27. @NiftyMarketing Correct markup could be a factor in getting this…A Map +Box on your organic listing (KML file could be afactor as well)
    • 28. @NiftyMarketing KML File + Geo SitemapKML = Keyhole Markup Language
    • 29. @NiftyMarketingKML FILE Geo SitemapTip: Use GeoSitemapGenerator.com to create these. EASY!
    • 30. @NiftyMarketing Are both uploaded to your site. Geo Sitemap KML File Creates This…Is Submitted to.. Which lets Google know where this is..
    • 31. @NiftyMarketing KML data could be a factor in getting “Landmark Status” in Google Maps…TIP: If you’re a landmark in Google Maps, That probably means they trust your location.
    • 32. @NiftyMarketing Add your geo sitemap + kml file to your site sitemap to guarantee that Google finds it.My Mother-in-Law always says, “If its worth doing it’s worth overdoing.”
    • 33. @NiftyMarketingImagery That Works
    • 34. @NiftyMarketingImages of you/your staff
    • 35. @NiftyMarketingDon’t do this…
    • 36. @NiftyMarketingA real review…
    • 37. @NiftyMarketing Images of your Location or VehiclesHelp searchers recognize and be comfortable with your localbusiness location/vehicles easily with website images.
    • 38. @NiftyMarketing Images of your Service or ProductYour imagery should show what the customers money gets.
    • 39. @NiftyMarketingTest Your Images effect on Conversion!VS
    • 40. @NiftyMarketingTrust Symbols
    • 41. @NiftyMarketingNational Trust Symbol
    • 42. @NiftyMarketing Industry Trust SymbolFind by searching for “industry + certification” “council” etc.
    • 43. @NiftyMarketingLocal Trust Symbol
    • 44. @NiftyMarketingTestimonials
    • 45. @NiftyMarketing Markup Your TestimonialsUse microformats.org/code/hreview/creator to learn the code.
    • 46. @NiftyMarketing Testimonials are not as trustworthy as 3rd party reviews but… +52%Testimonial lead to a 52% Increase in CTR on a keyword
    • 47. @NiftyMarketingHere’s How…
    • 48. @NiftyMarketing WTF?DOUBLESTARS?
    • 49. @NiftyMarketing Test ALL your markup with this tool…Use google.com/webmasters/tools/richsnippets to test.
    • 50. @NiftyMarketing Google+ Integration for Places This one Spotted by: Mike Blumenthal (Professor Maps)Use google.com/webmasters/tools/richsnippets to test.
    • 51. @NiftyMarketing How+ to Integrate for Places12 Re=“author” tag in Nav Link to G+3 Link to about me page on G+ This one Spotted by: Linda Buquet Use google.com/webmasters/tools/richsnippets to test.
    • 52. @NiftyMarketing IndividualLocation Page Map/Nap Calls to action TestimonialService/Locat ion info Reviews Links Trust Symbols Picture of Staff
    • 53. Onsite Local SEO Tactics for Conversion and RankingMike Ramsey Thank You!NiftyMarketing.com@NiftyMarketinggplus.to/MikeRamsey

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