GERMANY BUSINESS CULTURE AND ETIQUETTE GUIDE

1,925 views
1,449 views

Published on

GERMANY BUSINESS CULTURE AND ETIQUETTE GUIDE provides over 100 tips on etiquette and protocol, negotiation strategies, verbal and non-verbal communication in Germany.

Published in: Travel, Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,925
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
78
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

GERMANY BUSINESS CULTURE AND ETIQUETTE GUIDE

  1. 1. BUSINESS CULTURE AND ETIQUETTE IN GERMANY
  2. 2. 1. Greetings 2. Names and Titles 3. Business Meetings 4. Conversation Topics 5. Negotiation 6. Business Entertaining 7. Gift giving 8. Practical Advice BUSINESS ETIQUETTE IN GERMANY Business Culture & Etiquette Guides
  3. 3. GREETINGS A long, firm handshake, looking at the other person’s eyes is the most usual form of greeting. A weak handshake or not looking directly at the other person are signs of weakness or distrust. Unlike other cultures a woman can take the initiative when greeting. Business Culture & Etiquette Guides
  4. 4. Treatment is formal: surnames and titles are used to address people. When the professional title is known (Doktor, Direktor, Professor) it must be put after Mr. or Mrs. (or Ms), or their equivalent in German: Herr (Mr.) and Frau (Mrs. or Ms.). So Director Gustav Schmidt will be addressed as Herr Direktor Schmidt. First names are only used when there is a close personal relationship. NAMES AND TITLES Business Culture & Etiquette Guides
  5. 5. Punctuality for all business aspects (meetings, deliveries, payments, etc.) is compulsory. If a presentation is planned for thirty minutes it should be just that. If you are relaxed about time then they will think the same is true for commitments. You must prepare an agenda with the items to be covered at each meeting and strictly follow it. Meetings have to begin and end on time. BUSINESS MEETINGS Business Culture & Etiquette Guides
  6. 6. Introductions and the preliminary chat are very brief. Germans get down to business immediately. You should not make personal compliments unless a sound relation has been established; it is better to make compliments at company level. Favourite topics of conversation are hobbies (almost all Germans have one), holiday places (most travel abroad) and alcoholic drinks (German wines and beers are world famous). CONVERSATION TOPICS Business Culture & Etiquette Guides
  7. 7. The German manager focuses on two points: product quality and service. He is especially concerned about production and the technical aspects. Price is also a key factor, since the German market is one of the most competitive in the world and it receives offers from thousands of suppliers. When setting prices you should bear in mind the high marketing costs and should not be misled by the high selling prices to retailers. The German buyer is conservative: he does not readily change suppliers and is not particularly keen on sporadic business either, he prefers medium-term relations. To enter the market you must offer something extra, either an original product or a better price. NEGOTIATION Business Culture & Etiquette Guides
  8. 8. The most usual business meal is lunch. Negotiations can be done before or after, but not during the meal. They usually say Guten Appetit (Bon appétit) before starting the meal. At formal meals the host makes a toast. They say Prosit (Enjoy your meal) or Zum Wohle (Towards goodness). BUSINESS ENTERTAINING Business Culture & Etiquette Guides
  9. 9. You should not give expensive gifts, although they must be of good quality. In general, they are given to indicate that the business has been successfully concluded. You must avoid giving gifts which because of the context or moment could be misinterpreted. GIFT GIVING Business Culture & Etiquette Guides
  10. 10. To obtain the Germany Business Culture Guide with more than 100 tips about etiquette and protocol, verbal and non- verbal communication, negotiation strategies, etc., clic on: Germany Business Culture and Etiquette Guide To obtain Business Culture Guides in other countries clic on: Business Culture and Etiquette Guides in 70 countries PRACTICAL ADVICE Business Culture & Etiquette Guides

×