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Heimtextil - online communities and social media for designers

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Presentation given for the Room For Free-organisation at HeimTextil 2011 in Frankfurt.

Presentation given for the Room For Free-organisation at HeimTextil 2011 in Frankfurt.

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Heimtextil - online communities and social media for designers Presentation Transcript

  • 1. It's the message on online communities and social media for designers
  • 2. mad-Faculty - Belgium
    • Academic Media, Arts & Design Department
    • Belgium > University College > Faculty of University of Leuven
    • Educational programs:
      • Photography – Television/Film – Animation - Graphic Design – Product Design – Jewelry Design – Interactive media Design
  • 3. Social Spaces Research Group
    • Cross-disciplinary research group (25 researchers – graphic designers, social scientists, “code doctors”, video artists,...)
    • Projects in art – media & design – cross-disciplinary
    • Domains: textile, health care, social design, methodologies
    • www.socialspaces.be
  • 4. Social Spaces Research Group
  • 5.
    • Each medium goes through three stages: TOY – MIRROR – ART (Levinson)
    • George Melies - Place de l'Opera in Paris
    • from reality transcription to popular art – Le voyage dans la lune
    The stages of media
  • 6. Tools & Technology
  • 7. Online Community & Social Media
    • Online communities: places online, where you go for friendship, support, sense of belonging, information > Third Place
    • “ The feeling of logging into the WELL for just a minute or two, dozens of times a day, is very similar to the feeling of peeking into the cafe, the pub, the common room, to see who's there, and whether you want to stay around for a chat.” - Howard Rheingold (2000)
  • 8. Online Community & Social Media
    • Social Media linked to ao Twitter, YouTube, Facebook, StudiVZ, Flickr, Orkut,...
    • But, which media are a-social
    • Sociable Media – media which enables to be social (Donath)
    • Anne of Cleves – Hans Holbeyn – Henry VIII
  • 9. Online communities & Social media
    • The coming of online communities and social media have been perceived as disruptive for some professional worlds
    • Napster > music > popularization of peer2peer principle
  • 10.
    • The coming of online communities and social media have been perceived as disruptive for some professional worlds
    • Howard Dean – politics - 2004 Democratic presidential nomination – Grassroots fundraising
    Online communities & Social media
  • 11.
    • The coming of online communities and social media have been perceived as disruptive for some professional worlds
    • Where is Raed – journalism – embedded journalism - blogs as alternative sources for news
    Online communities & Social media
  • 12.
    • There are some opportunities...
    • But, there are some issues we should take into account as well...
    How will the coming of OC & Social Media affect you, a designer?
  • 13.
    • Online media are perfect portfolio places
    • Show & gain respect
    Opportunities
  • 14.
    • Social media like social networks help you to connect to other designers in your domain
    • Mostly portfolio-based and not “person”-based (like Facebook)
    • To get inspired, find new opportunities for collaboration, comment on each other's work, find a new job,...
    Opportunities
  • 15. Opportunities
  • 16. Opportunities
  • 17. Opportunities
  • 18. Opportunities
  • 19.
    • Get rid of the people/companies-in-between
    • B2designer > direct from commissioner to designer
    • Crowdsourcing: asking the “crowd” of designers to help out
    Opportunities
  • 20. Opportunities
  • 21.
    • Get rid of the people/companies-in-between
    • From designer to consumer > sell your work directly
    Opportunities
  • 22. Opportunities
  • 23. Opportunities
  • 24.
    • Get rid of the people/companies-in-between
    • From designer to consumer > direct contact with your consumer
    Opportunities
  • 25.
    • Get rid of the people/companies-in-between
    • Stepping outside traditional business model
    • Open sourced financing of your projects
    Opportunities
  • 26.
    • Get rid of the people/companies-in-between
    • Direct link to production line
    • Eg. shapeways > 3D printing of objects
    Opportunities
  • 27. Opportunities
  • 28.
    • Online communities and social media as places for collective intelligence
    • Helping each other out
    Opportunities
  • 29. Opportunities
  • 30.
    • Sharing online gives the possibility for a copy-paste!
      • Still, open source projects (like in computer software)
      • Creative Commons licences
      • No share, no spread, no inspiration
    Issues
  • 31.
    • Getting rid of the people in between
    • Direct contact commissioner & designer
    • Is it a good idea? No pay for all your work?
    Issues
  • 32.
    • It is not easier!
    • Costs time and (some) money > build it and they will come won't work
    • A mixed media approach is the best strategy
    • There still is a huge competition (larger maybe > global scale)
    Conclusion
  • 33.
    • You still have to be good to be a winner...
    • It's not the medium, it's the message: you still need passion, quality, professionalism,...
    Conclusion
  • 34.
    • Open Garments – FP7 – funded by EC
    • an online system and a new business model that will enable the consumer to act more directly in the garment supply chain
    An example
  • 35.  
  • 36.
    • Thank you
      • niels.hendriks @ khlim.be
      • twitter.com/nielshendriks