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Within Ad Supported Media, Broadcast Radio Reach is Second Only to Live Television, Study Finds
Nielsen Wire - November 3, 2009
A Nielsen analysis of a media use study conducted by the Council for Research Excellence (CRE) found that 77% of adults are reached by broadcast radio on a daily basis, second only to television at 95%. This study, in which consumers were physically observed consuming media throughout the day, found that Web/Internet (excluding email) reached 64%, newspaper 35%, and magazines 27%.
Read the full article at http://blog.nielsen.com/nielsenwire/media_entertainment/within-ad-supported-media-broadcast-radio-reach-is-second-only-to-live-television-study-finds/