Using Segmentation to Strengthen Customer Loyalty
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Building Loyalty – One High Profit Customer Segment at a Time...
Building Loyalty – One High Profit Customer Segment at a Time
Nielsen Wire - August 5, 2009
In a down economy, price sensitivity can trump loyalty. Without loyal customers, however, businesses can lose a substantial revenue stream, higher profit margins and enthusiastic referrals. Innovative companies are staying ahead of the trend by deploying strategies built on consumer segmentation to strengthen the bonds with these high-profit potential customers. These strategies go beyond the classic marketing applications of segmentation to drive customer-facing aspects of a business.
Read the full article at http://blog.nielsen.com/nielsenwire/consumer/building-loyalty-one-high-profit-customer-segment-at-a-time/
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