Three Screen Measurement: CES
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Nielsen’s Scott Brown Talks Three Screen Measurement with UpNext@CES...
Nielsen’s Scott Brown Talks Three Screen Measurement with UpNext@CES
Nielsen Wire - January 6, 2010
Prior to his panel appearance at the 2010 CES, Scott Brown, Nielsen’s SVP of Strategies and Digital Platforms, recorded a podcast with UpNext at CES, to discuss three screen viewing measurement and how TV is really still the ultimate “killer app” when it comes to reaching people.
Read the full article at http://blog.nielsen.com/nielsenwire/online_mobile/nielsens-scott-brown-talks-three-screen-measurement-with-upnextces/
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