The Advertiser Handbook on Entertainment
This presentation is a collection of the ten most important entertainment insights advertisers need to know.
This presentation will cover:
Surviving the Recession: What do tough times mean for the entertainment industry?
Who’s The Best Star to align with your brand?: Impact of stars’ likability vs. awareness on movie ROI.
Marketing to Hispanics: The Who, What, Where for the fastest growing ethnic group.
New Frontiers in Product Placement: Impact of placement in video games.