Shopping Insights on Today’s Working Mom
by Nielsen Wire, Website Producer at Nielsen Wire on Jan 26, 2010
- 2,340 views
Working Moms Above Average Mobile Users (and Spenders)...
Working Moms Above Average Mobile Users (and Spenders)
Nielsen Wire - September 24, 2009
Working moms are among the country’s highest spenders on cellular phone services, spending 21% more than the average cellular user on their wireless bills monthly according to a report from Scarborough Research, a partnership between The Nielsen Company and Arbitron. The average cellular bill for Working Moms is $94, versus $78 for all cell phone users. In addition, working moms, are 42% more likely than the average cellular user to download content to their phone.
Read the full article at http://blog.nielsen.com/nielsenwire/consumer/working-moms-above-average-mobile-users-and-spenders/
- Total Views
- Views on SlideShare
- Embed Views