Opportunities Abound for Online Grocers
Nielsen Wire - October 6, 2009
Four mega trends—convenience, Generation Y consumers becoming of age, increased broadband penetration and customization—have come together to fuel growth in the online grocery market. While the online channel is still small for the food and beverage sector, it is poised for growth. What are the key drivers behind the revitalized online grocery movement and how do consumers use the web, social media, and other online tools to plan purchases? Now is the time for retailers and manufacturers to maximize opportunities in this re-emerging market.
Read the full article at http://blog.nielsen.com/nielsenwire/consumer/opportunities-abound-for-online-grocers/