Nielsen Global Consumer Confidence, Part 1

Nielsen Global Consumer Confidence 1st Half, 2009 !

Nielsen Consumer Confidence Index: 6 Regions…50 Markets WE Asia Pacific EE LA MEAP NA Denmark Indonesia Israel Brazil Pakistan Canada Norway India Russia Colombia UAE US Netherlands Philippines Greece Venezuela Saudi Arabia Switzerland Australia Estonia Argentina South Africa Poland New Zealand Turkey Chile Austria China Latvia Mexico Finland Vietnam Belgium Thailand Sweden Malaysia Czech R. Singapore Germany Hong Kong Spain Taiwan Italy Japan UK South Korea Ireland France Hungary Portugal Note: WE=Western Europe; WE=Eastern Europe; LA=Latin America; MEAP=Middle East, Africa & Pakistan; NA=North America quot;

Major drops in Confidence since the start of 2008 1H 2009 Nielsen Consumer Confidence Index 1H 2009 Changes 1H09 vs.2H08 Changes 2H08 vs.1H08 Global average 77 #

Effect of global recession evident as 48 of 49* countries witness a fall in 1H 2009 CCI vs. 2H 2008 CCI *Excluding Saudi Arabia which was a new entrant in 1H 2009 update, hence no back data was available to make a comparison. $

Nielsen Consumer Confidence Index of 48 countries is below 100 for 1st Half of 2009 Number of Countries %

Global Consumer Confidence continues to slide, dropping a record seven points, although US levels out The US appears to have leveled out &

India, Brazil and Russia all experience double digit drops in consumer confidence -15 -21 -29 -7 2H 2008 1H 2009 '

Not all stimulus packages are equal Fiscal Stimulus plans of select G20 countries Russia China Britain Germany Italy United States $62 b $102.4 b $8.85 b $28.5 b 5.4% of 3.25% of 0.4% of over 1% $585 billion GDP GDP $787 billion GDP of GDP 13.3% of GDP 5.5% of GDP South Korea Canada $49.28 b $31 b 5.7% of GDP 2.5% of GDP Japan France $122.9 b $32.87 b 2% of GDP 1.3% of GDP Australia $33.59 b 2% of GDP Brazil Indonesia $6.1 b ? 1.3% of GDP Turkey South Africa India Argentina $30 b $0.43 b $75 b $4 b (approx.) 1.5% of GDP 38% of 0.4% of GDP GDP Source - The Standard Thursday 2nd April (

Globally and in most markets, the number of consumers who feel their country is in recession has increased vs. 6 months ago !Do you think your country is in an economic recession at the moment? 2H 2008 1H 2009 )

But, consumers in most countries are more confident of light at the end of the tunnel in the next 12 months Do you think your country will be out of an economic recession in the next 12 months? Point Change from 2H 2008 31 29 25 39 18 28 22 32 23 24 28 21 10 23 11 34 22 5 18 24 23 9 4 16 21 Actual Score 40 60 30 30 27 22 24 25 18 21 27 22 56 24 32 19 24 10 19 7 24 29 32 13 8 29% of consumers globally “Don’t Know” !*

Concerns for job security double since last survey 2H 1H Biggest Concerns - Global Averages 2008 2009 32 39 17 33 18 17 17 15 22 13 10 13 12 11 !!

Job prospects a key concern for most markets Global Average -55 BR The image cannot be displayed. Your computer The image cannot be Global Average -14 RU The image cannot be GB TW !quot;

About the Index and the survey !#

Nielsen Consumer Confidence Index! •! Methodology –! Market coverage: 50 markets around the world –! Sample Size: 26,000+ consumers –! Survey Period: 19 March - 2nd April, 2009 –! Started in 2005, twice per year •! The largest online survey of its kind, gauging –! Latest consumer sentiment and confidence globally –! Changes in Chinese confidence in the economic outlook –! Their Concerns, Spending Desires, Saving and Investment plans !$

Nielsen Global Consumer Confidence 1st Half, 2009 !%

Nielsen Global Consumer Confidence, Part 1

by Nielsen Wire

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