×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Listening to Consumers 101, How Marketers Can Leverage Consumer-Generated Media

by Website Producer at Nielsen Wire on Jan 26, 2010

  • 2,604 views

Nielsen Podcast: The FDA, Pharma and Social Media...

Nielsen Podcast: The FDA, Pharma and Social Media
Nielsen Wire - November 12, 2009

On Friday, November 13, Nielsen’s Melissa Davies, Research Director, Healthcare, Online division, will present testimony at an FDA hearing surrounding the pharmaceutical industry and regulations surrounding social media. The presentation is in conjunction with the Word Of Mouth Marketing Association (WOMMA). Prior to the testimony, Davies spoke with Nielsen’s Pete Blackshaw about the risks, opportunities and key regulatory issues surrounding pharma and social media.

Read the full article at http://blog.nielsen.com/nielsenwire/consumer/nielsen-podcast-the-fda-pharma-and-social-media/

Statistics

Views

Total Views
2,604
Views on SlideShare
2,604
Embed Views
0

Actions

Likes
2
Downloads
81
Comments
1

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

Post Comment
Edit your comment

Listening to Consumers 101, How Marketers Can Leverage Consumer-Generated Media Listening to Consumers 101, How Marketers Can Leverage Consumer-Generated Media Document Transcript