Integrated Measurement: Online Advertising Grows Up
Nielsen Wire - November 4, 2009
As with many of us who have spent our entire careers on the Internet, I have a bit of media establishment envy. Don’t get me wrong, I love the Internet; I’ve spent the past 10 years analyzing the Web and continue to believe the future is in truly interactive media. Sentiment aside, for the most part Internet professionals have spent much of our careers at the proverbial kids’ table. For far too long the Internet has been relegated to the “experimental” or “emerging media” categories.
Read the full article at http://blog.nielsen.com/nielsenwire/online_mobile/integrated-measuerment-online-advertising-grows-up/