Gourmet Cooks: Cooking Up Retailer Opportunities Todd Hale, SVP Consumer & Shopper Insights August 22, 2008 as seen on: nielsenwire.com

Todd Hale SVP, Consumer & Shopper Insights Nielsen Consumer Panel Services 30 years of experience in the area of consumer panel analysis 24 years at Nielsen in various marketing & sales management positions Involved in the development of innovative consumer panel applications for both manufacturers & retailers Prepares topical presentations using consumer shopping/buying behavior & attitudes to provide insight to facilitate brand, category, & retail sales growth Numerous speaking engagements each year @ client & industry events MBA & BA in Business from Wright State University Page

30 years of experience in the area of consumer panel analysis

24 years at Nielsen in various marketing & sales management positions

Involved in the development of innovative consumer panel applications for both manufacturers & retailers

Prepares topical presentations using consumer shopping/buying behavior & attitudes to provide insight to facilitate brand, category, & retail sales growth

Numerous speaking engagements each year @ client & industry events

MBA & BA in Business from Wright State University

Economic Outlook U.S. Retail Trends Gourmet Meal Habits Gourmet Cooks: Shopping & Buying Behaviors Gas Price Impact Summary & Closing Thoughts Page Agenda

Economic Outlook

U.S. Retail Trends

Gourmet Meal Habits

Gourmet Cooks: Shopping & Buying Behaviors

Gas Price Impact

Summary & Closing Thoughts

U.S. Economic Outlook: How Rocky Is The Road? Page Page

The Answer Is…..….Pretty Rocky - Minutes of the Federal Open Market Committee, June 24-25, 2008 Page “… economic activity has remained soft in recent months. Manufacturing activity had deteriorated , business investment in equipment appeared to have moved down , and residential construction had continued its steep descent . Labor market conditions had weakened further, and consumer sentiment was at historical lows , but despite these developments, consumer spending appeared resilient . Core consumer price inflation had been stable over recent months, but headline inflation had remained elevated ...”

- Minutes of the Federal Open Market Committee, June 24-25, 2008

Forces at Work: Consumer Wallet Pressures Page Personal debt servicing Home energy Transportation Food Healthcare Education Home & stock portfolios losing value Tighter credit Flat income in existing jobs Unemployment rate increasing Weak dollar Average U.S. Consumers Getting Squeezed Lower Spending Power Falling Wealth, Income & Credit Rising Costs Rising Living, Household Expenses

Personal debt servicing

Home energy

Transportation

Food

Healthcare

Education

Home & stock portfolios losing value

Tighter credit

Flat income in existing jobs

Unemployment rate increasing

Weak dollar

Overall Cost of Living Rising Sharply Consumers Can Not Keep Up With Necessities Page Source: U.S. Department of Labor Statistics (Consumer Price Index; U.S. City Average); USDA, NAR, BLS Fuel Oil Gallon Gasoline Gallon Bread pound Ground Beef pound Chicken pound Eggs dozen Milk half gallon 3% Wages Housing - 8% 12 Month Percentage Increase, Selected Items (March 2007 vs. March 2008) 48% 35% 27% 16% 10% 13% 7%

Energy Needs Becoming the #1 Household Spending Item Page Annual household spend fueling up; assumes 12,000 per year, average 20 miles per gallon Dept of Energy—2 car households—approx 60% Consumer Expenditure Survey Household Spending: Food $6,111 At Home $3,417 Away From Home $2,694 Gas – only $4,921 Health Care $2,766 Entertainment $2,376 Apparel & Services $1,874

Household Spending:

Food $6,111

At Home $3,417

Away From Home $2,694

Gas – only $4,921

Health Care $2,766

Entertainment $2,376

Apparel & Services $1,874

Global Demand Pushes Gas to $4/Gallon; Can $5/Gallon Be Far Off? Page Dept of Energy

Declining Consumer Confidence (Index 100 = 1985 Confidence Level) Page March 2008 January 2008 January 2007 January 2006 February 2008 107 92 110 94 87 69 76 58 65 48 Source: The Conference Board Consumer Confidence Index Consumer Expectations Index Worst since 1992 Apr 2008 May 2008 45 57 62 50

Forces at Work: CPG Margin Pressures Page Commodities at all time highs Barley (+47%) Corn (+59%) Wheat (+63%) Fuel Prices at record levels transportation of goods plus pressure on the consumers wallet Pricing Decisions Value Retail Expansion—competitors must hold/lower prices in their path Growth of private label Discount food retailers Margin Pressures on both CPG Manufacturers & Retailers! Retail Prices Weaker U.S. Dollar Wal-Mart growth Discount player emergence Rising Commodity Prices Ingredient Cost Transportation Cost Packaging Cost

Commodities at all time highs

Barley (+47%) Corn (+59%) Wheat (+63%)

Fuel Prices at record levels

transportation of goods plus pressure on the consumers wallet

Pricing Decisions

Value Retail Expansion—competitors must hold/lower prices in their path

Growth of private label

Discount food retailers

So, Tough Times for Growth & How Important Are Value, Variety & Convenience to You? How are you equipped to compete against Value, Variety or Convenience? Are you providing Value, Variety & Convenient solutions to category consumers & retail shoppers? An integral part of these themes is innovation Page

How are you equipped to compete against Value, Variety or Convenience?

Are you providing Value, Variety & Convenient solutions to category consumers & retail shoppers?

An integral part of these themes is innovation

Page U.S. Retailing Trends

Value & Convenience Winning As Evidenced By Increased Store Count Page U.S. Store counts Source: Trade Dimensions® & TDLinx®, services of The Nielsen Company

Some Big Players Going w/Smaller Grocery Format Page Half the Size of a Neighborhood Market Recent Trademarked Names for Possible Private Label “ City Thyme” & “Field & Vine”

Half the Size of a Neighborhood Market

Recent Trademarked Names for Possible Private Label

“ City Thyme” & “Field & Vine”

Wal-Mart & Target Leading Store Expansion versus Major Grocers Page *Includes Division 1, Supercenters, Neighborhood Markets & Sam’s Club U.S. Store counts Source: Trade Dimensions® & TDLinx®, services of The Nielsen Company

Niche Grocery Store Count Growth From Natural/Gourmet & Deep Discounters Page U.S. Store counts Source: Trade Dimensions® & TDLinx®, services of The Nielsen Company

Rapid Store Growth From Leading Drug Chains; Warehouse Stores Growing too Page U.S. Store counts Source: Trade Dimensions® & TDLinx®, services of The Nielsen Company

Some Major Gourmet Food Retailers Page 22 locations in the Twin Cities area Source: Company Websites 15 California locations 16 stores conveniently located throughout Manhattan 10 locations in Connecticut, Manhattan, Scarsdale, Maryland, D.C., & Virginia 14 retail stores and cafes in New York, Washington, D.C., Napa Valley, Charlotte, and Kansas City 5 St. Louis retail stores 18 locations in Los Angeles Area

Nugget Markets Page “ a family-owned business …since 1926, …started in Woodland, California … now with seven Nugget Market locations in the greater Sacramento area and two more on the way” Source: Company Website

Nugget Markets Page Specialty Cheese Indulgent Chocolates Fresh Flowers & Produce Prepared Foods Bakery In-store Cafe

Nugget Markets – Homepage on Website Page “ Low Prices: With all of our focus on quality, it’s sometimes hard for our guests to believe that we also offer the lowest prices. But it’s true — we offer the area’s best prices from a full-service grocery store. Don’t believe us? … That’s why we invented the Price Challenge , so our guests can see for themselves that shopping at Nugget will save them money” Source: Company Website

Shopping Behavior Trends Retailers can grow their sales by: Increasing their shopper base Driving shopping frequency Building baskets Leveraging categories & brands that impact one or more of these components Driving “need state” trip opportunities Health & wellness Meal occasions Large versus small trips Time-starved consumers Page Source: Homescan®, a service of The Nielsen Company

Retailers can grow their sales by:

Increasing their shopper base

Driving shopping frequency

Building baskets

Leveraging categories & brands that impact one or more of these components

Driving “need state” trip opportunities

Health & wellness

Meal occasions

Large versus small trips

Time-starved consumers

Value Winning As Evidenced By Consumer Acceptance Page *Includes Kmart, Target & Wal-Mart Supercenters Benefits from new store openings % household penetration Source: Homescan®, a service of The Nielsen Company

Value Channels Grabbing Trips Page Grocery & Mass trips continue to drop *Includes Kmart, Target & Wal-Mart Supercenters Trips per household Source: Homescan®, a service of The Nielsen Company

Value Retailing Driving Price Compression Page *Includes Kmart, Target & Wal-Mart Supercenters Average $ basket ring —t otal expenditures Source: Homescan®, a service of The Nielsen Company

Page Gourmet Meal Habits of U.S. Households

1/3 rd of U.S. Households Occasionally or Frequently Consume a Gourmet Meal Page Source: Homescan®, a service of The Nielsen Company – PanelViews Survey – March 2008

Most Gourmet Meals Eaten @ Restaurant, but Sizeable At-Home Market Page Source: Homescan®, a service of The Nielsen Company – PanelViews Survey – March 2008

Gourmet Meals Prepared in One of Five Households @ Least Monthly Page Source: Homescan®, a service of The Nielsen Company – PanelViews Survey – March 2008

Gourmet Meals for Family, Relatives & Friends Page Source: Homescan®, a service of The Nielsen Company – PanelViews Survey – March 2008

Households Using Multiple Sources for Meal Preparation & Meal Ideas Page Source: Homescan®, a service of The Nielsen Company – PanelViews Survey – March 2008

Food Network Viewing Audience has Grown Threefold Page Source: Nielsen National People Meter Panel, a service of The Nielsen Company – Average TV viewership in the U.S.

Top Chef Audience Growing too! Page Source: Nielsen National People Meter Panel, a service of The Nielsen Company – Average TV viewership in the U.S.

Smaller Market for Specialty Stores, Products & Magazines Page Source: Homescan®, a service of The Nielsen Company – PanelViews Survey – March 2008

Educational Opportunities – Are Current Methods Keeping More From Attending? Page Source: Homescan®, a service of The Nielsen Company – PanelViews Survey – March 2008

Page Other web site videos from: Lunds & Byerly’s, Harris Teeter, & Wegmans …

Nearly 22 Million Households Claim to Have A Gourmet Cook While gourmet cooks can be found in many household types, they have unique & attractive demographics: disproportionate percentage have incomes of $100,000 + tendency to live in large cosmopolitan centers or in affluent suburban areas household head occupation: professional or managerial Page Source: Homescan®, a service of The Nielsen Company – PanelViews Survey – March 2008

While gourmet cooks can be found in many household types, they have unique & attractive demographics:

disproportionate percentage have incomes of $100,000 +

tendency to live in large cosmopolitan centers or in affluent suburban areas

household head occupation: professional or managerial

Page Gourmet Cooks: Shopping & Buying Behaviors

Gourmet Cook Households are Frequent Shoppers Page Source: Homescan®, a service of The Nielsen Company – 52 w/e 5/31/2008

Gourmet Cooks are Big Spenders: Outspend Other Households in Most Traditional Retail Channels Page Source: Homescan®, a service of The Nielsen Company – 52 w/e 5/31/2008 – all products

Gourmet Cooks Outspend Other Households in Many Other Retail Channels Page Source: Homescan®, a service of The Nielsen Company – 52 w/e 5/31/2008 – all products

Gourmet Cooks Outspend Other Households in Most Major Departments Page Source: Homescan®, a service of The Nielsen Company – 52 w/e 5/31/2008 – UPC-coded products

Gourmet Cooks Significantly Outspend Other Households in # of Product Categories Page Source: Homescan®, a service of The Nielsen Company – 52 w/e 5/31/2008 – UPC-coded products

Other Categories With at Least a 20% Differential in Favor of Gourmet Cooks Page Source: Homescan®, a service of The Nielsen Company – 52 w/e 5/31/2008 – UPC-coded products

But Wait, There are More Categories Where Gourmet Cook Households Outspend Page Source: Homescan®, a service of The Nielsen Company – 52 w/e 5/31/2008 – UPC-coded products

Page Pain at the Pump! Gas Price Monitor

Page Source: Homescan® Total ShopperView, a service of The Nielsen Company―Total US―52 weeks ending 06/28/2008; Average Weekly Gas Prices http://www.eia.doe.gov/oil_gas/petroleum/data_publications/wrgp/mogas_home_page.html Household-based Measures of Gas Buying As Prices Increase, Consumers Have Less to Spend & Must Make Trade-Offs Last week of November & December meal & holiday shopping

Changing Behaviors as Economy Weakens Page 2Q08 vs 2Q07 Percent Change Source: Homescan®, a service of The Nielsen Company * Excludes gas only trips Trip Generators Trip Optimizers Trip Avoiders

Low Income Taking More Drastic Trip Cuts Page 2Q08 vs 2Q07 Percent Change Source: Homescan®, a service of The Nielsen Company Shopping Trips By Hhld Income * Excludes gas only trips At Risk Affluent driving “value” trips Trip Generators Trip Optimizers Trip Avoiders

Retailers Performing Well In Tough Economy Costco July sales rose 14%, same-store up 10% BJ’s July same-store sales up 16.7%, excluding gasoline, same-store up 7% Dollar Tree posted 12.5% increase in sales during fiscal 2nd qtr, comp-store up 6.5% Kroger 1 st qtr sales up 11.5%, identical supermarket sales up 9.2% with fuel & 5.8% without Family Dollar July sales rose 7.2%, same-store up 4.6% Walgreen Co. July sales up 10.7%, same-store up 4.1% Wal-Mart 2 nd qtr sales up 10.1%, same-store up 4.5% Page Source: Industry e-newsletters & company web sites = Stock-up & Save Consumer Motivation

Costco July sales rose 14%, same-store up 10%

BJ’s July same-store sales up 16.7%, excluding gasoline, same-store up 7%

Dollar Tree posted 12.5% increase in sales during fiscal 2nd qtr, comp-store up 6.5%

Kroger 1 st qtr sales up 11.5%, identical supermarket sales up 9.2% with fuel & 5.8% without

Family Dollar July sales rose 7.2%, same-store up 4.6%

Walgreen Co. July sales up 10.7%, same-store up 4.1%

Wal-Mart 2 nd qtr sales up 10.1%, same-store up 4.5%

Retailers Performing Well In Tough Economy Costco July sales rose 14%, same-store up 10% BJ’s July same-store sales up 16.7%, excluding gasoline, same-store up 7% Dollar Tree posted 12.5% increase in sales during fiscal 2nd qtr, comp-store up 6.5% Kroger 1 st qtr sales up 11.5%, identical supermarket sales up 9.2% with fuel & 5.8% without Family Dollar July sales rose 7.2%, same-store up 4.6% Walgreen Co. July sales up 10.7%, same-store up 4.1% Wal-Mart 2 nd qtr sales up 10.1%, same-store up 4.5% Page Source: Industry e-newsletters & company web sites = Value Seeking Consumer Motivation

Costco July sales rose 14%, same-store up 10%

BJ’s July same-store sales up 16.7%, excluding gasoline, same-store up 7%

Dollar Tree posted 12.5% increase in sales during fiscal 2nd qtr, comp-store up 6.5%

Kroger 1 st qtr sales up 11.5%, identical supermarket sales up 9.2% with fuel & 5.8% without

Family Dollar July sales rose 7.2%, same-store up 4.6%

Walgreen Co. July sales up 10.7%, same-store up 4.1%

Wal-Mart 2 nd qtr sales up 10.1%, same-store up 4.5%

Retailers Performing Well In Tough Economy Costco July sales rose 14%, same-store up 10% BJ’s July same-store sales up 16.7%, excluding gasoline, same-store up 7% Dollar Tree posted 12.5% increase in sales during fiscal 2nd qtr, comp-store up 6.5% Kroger 1 st qtr sales up 11.5%, identical supermarket sales up 9.2% with fuel & 5.8% without Family Dollar July sales rose 7.2%, same-store up 4.6% Walgreen Co. July sales up 10.7%, same-store up 4.1% Wal-Mart 2 nd qtr sales up 10.1%, same-store up 4.5% Page Source: Industry e-newsletters & company web sites = Value & Convenience Consumer Motivation

Costco July sales rose 14%, same-store up 10%

BJ’s July same-store sales up 16.7%, excluding gasoline, same-store up 7%

Dollar Tree posted 12.5% increase in sales during fiscal 2nd qtr, comp-store up 6.5%

Kroger 1 st qtr sales up 11.5%, identical supermarket sales up 9.2% with fuel & 5.8% without

Family Dollar July sales rose 7.2%, same-store up 4.6%

Walgreen Co. July sales up 10.7%, same-store up 4.1%

Wal-Mart 2 nd qtr sales up 10.1%, same-store up 4.5%

Retailers Performing Well In Tough Economy Costco July sales rose 14%, same-store up 10% BJ’s July same-store sales up 16.7%, excluding gasoline, same-store up 7% Dollar Tree posted 12.5% increase in sales during fiscal 2nd qtr, comp-store up 6.5% Kroger 1 st qtr sales up 11.5%, identical supermarket sales up 9.2% with fuel & 5.8% without Family Dollar July sales rose 7.2%, same-store up 4.6% Walgreen Co. July sales up 10.7%, same-store up 4.1% Wal-Mart 2 nd qtr sales up 10.1%, same-store up 4.5% Page Source: Industry e-newsletters & company web sites = Value & 1-Stop Shop Consumer Motivation

Costco July sales rose 14%, same-store up 10%

BJ’s July same-store sales up 16.7%, excluding gasoline, same-store up 7%

Dollar Tree posted 12.5% increase in sales during fiscal 2nd qtr, comp-store up 6.5%

Kroger 1 st qtr sales up 11.5%, identical supermarket sales up 9.2% with fuel & 5.8% without

Family Dollar July sales rose 7.2%, same-store up 4.6%

Walgreen Co. July sales up 10.7%, same-store up 4.1%

Wal-Mart 2 nd qtr sales up 10.1%, same-store up 4.5%

Other Retailers Struggling Gelson’s Markets …”rising costs for food & fuel “may have caused some customers to make some or all of their purchases from our competitors,” 2 nd qtr same-store sales declined 2.7%” Target Corp. July sales up 4.7%, same-store off 1.2% Safeway’s 2 nd qtr identical-store, excluding fuel, off 0.3% “ Whole Foods Market weak 3 rd qtr sales … worst comp-store sales gains in 28-year history — up 2.6% — predicted comp-sales for the 4 th qtr would rise 1.5%” Page * Source: Supermarket News Source: Industry e-newsletters & company web sites High or higher end retailers not immune

Gelson’s Markets …”rising costs for food & fuel “may have caused some customers to make some or all of their purchases from our competitors,” 2 nd qtr same-store sales declined 2.7%”

Target Corp. July sales up 4.7%, same-store off 1.2%

Safeway’s 2 nd qtr identical-store, excluding fuel, off 0.3%

“ Whole Foods Market weak 3 rd qtr sales … worst comp-store sales gains in 28-year history — up 2.6% — predicted comp-sales for the 4 th qtr would rise 1.5%”

Circuit City 1 st qtr sales off 7.4%, comp- store down 11.3% Williams-Sonoma 1 st qtr total comp-sales off 9% Home Depot sales for their 1 st qtr were off 3.4%, comp- store off 6.5% Barnes & Noble 1 st qtr sales up 1.1%, comp-store off 1.5% Macy’s 1 st qtr sales off 2.9%, same-store off 2.6% Softness in Alternative & Specialty Channels Page Source: Industry e-newsletters & company web sites Anyone care to forecast the holiday season for these retailers?

Circuit City 1 st qtr sales off 7.4%, comp- store down 11.3%

Williams-Sonoma 1 st qtr total comp-sales off 9%

Home Depot sales for their 1 st qtr were off 3.4%, comp- store off 6.5%

Barnes & Noble 1 st qtr sales up 1.1%, comp-store off 1.5%

Macy’s 1 st qtr sales off 2.9%, same-store off 2.6%

Consumers Combining Trips, Eating Out Less, Staying Home, Cutting Spending @ Alarming Levels! Page 78% combining shopping trips & errands (+ 10 pts from YAGO), 52% eating out less (+ 14 pts), 51% staying home more often (+ 12 pts) & 63% of U.S. consumers are reducing spending (+ 18 pts)! Nielsen Homescan Gas Impact Study

Consumers Combining Trips, Eating Out Less, Staying Home, Cutting Spending @ Alarming Levels! Page 78% combining shopping trips & errands (+ 10 pts from YAGO), 52% eating out less (+ 14 pts), 51% staying home more often (+ 12 pts) & 63% of U.S. consumers are reducing spending (+ 18 pts)! Nielsen Homescan Gas Impact Study Similar Responses Among Gourmet Cook Households

Consumers Combining Trips, Eating Out Less, Staying Home, Cutting Spending @ Alarming Levels! Page 78% combining shopping trips & errands (+ 10 pts from YAGO), 52% eating out less (+ 14 pts), 51% staying home more often (+ 12 pts) & 63% of U.S. consumers are reducing spending (+ 18 pts)! Nielsen Homescan Gas Impact Study Saving Money in What & How they Buy & Where They Shop Impact higher gas prices had on driving & spending habits? Check all Jun/Jul ‘05 Jun/Jul ‘06 Jun ‘ 07 Jun ‘ 08 Buy less expensive grocery brands 17% 22% 19% 35% Use more coupons 20% 24% 21% 32% Shop more @ Supercenters 22% 26% 23% 28% Buy Larger, Economy Size 10% 11% 10% 16%

Consumers Combining Trips, Eating Out Less, Staying Home, Cutting Spending @ Alarming Levels! Page 78% combining shopping trips & errands (+ 10 pts from YAGO), 52% eating out less (+ 14 pts), 51% staying home more often (+ 12 pts) & 63% of U.S. consumers are reducing spending (+ 18 pts)! Nielsen Homescan Gas Impact Study Saving Money in What & How they Buy & Where They Shop Gourmet Cook households 27% more likely to buy larger, economy size; 13% more likely to use coupons Impact higher gas prices had on driving & spending habits? Check all Jun/Jul ‘05 Jun/Jul ‘06 Jun ‘ 07 Jun ‘ 08 Buy less expensive grocery brands 17% 22% 19% 35% Use more coupons 20% 24% 21% 32% Shop more @ Supercenters 22% 26% 23% 28% Buy Larger, Economy Size 10% 11% 10% 16%

“ HEB’s Central Market Goes Low with Free Organic Milk, Other Discounts … upscale fresh format for foodies is dropping coupons with $10 off a $50 order” > Value Importance for Upscale Grocers Page Source: Progressive Grocer

“ HEB’s Central Market Goes Low with Free Organic Milk, Other Discounts … upscale fresh format for foodies is dropping coupons with $10 off a $50 order”

More U.S. Households Turning to Club Stores & Internet; Carpooling & Public Transportation Helping Few Page Nielsen Homescan Surveys Impact higher gas prices had on driving & spending habits? Check all Jun/Jul ‘05 Jun/Jul ‘06 Jun ‘ 07 Jun ‘ 08 Use lower grade gas 16% 18% 14% 14% Shop more @ Warehouse Clubs 9% 10% 10% 13% Shop more on Internet 5% 9% 9% 11% Carpool more often 5% 7% Use Public Transportation more 3% 4% 3% 4%

More U.S. Households Turning to Club Stores & Internet; Carpooling & Public Transportation Helping Few Page Nielsen Homescan Surveys Gourmet Cook households 31% more likely to shop club stores ; 26% more likely to shop internet; 49% more likely to use public transportation Impact higher gas prices had on driving & spending habits? Check all Jun/Jul ‘05 Jun/Jul ‘06 Jun ‘ 07 Jun ‘ 08 Use lower grade gas 16% 18% 14% 14% Shop more @ Warehouse Clubs 9% 10% 10% 13% Shop more on Internet 5% 9% 9% 11% Carpool more often 5% 7% Use Public Transportation more 3% 4% 3% 4%

Page Summary & Closing Thoughts

2008 & 2009 Will Be Challenging Record high gas prices, food & beverage inflation, along with declining consumer confidence will cause consumers to do more of what they have been doing: Combine shopping trips Eat more meals at home & do more at-home entertaining Seek the right mix of value, variety, & convenience BUT AT ACCELERATED LEVELS SO WHAT ARE YOU DOING DIFFERENTLY? Page

Record high gas prices, food & beverage inflation, along with declining consumer confidence will cause consumers to do more of what they have been doing:

Combine shopping trips

Eat more meals at home & do more at-home entertaining

Seek the right mix of value, variety, & convenience

BUT AT ACCELERATED LEVELS

SO WHAT ARE YOU DOING DIFFERENTLY?

22 Million Households w/Gourmet Cook Attractive demographics & shopping behaviors Big spenders in # of traditional & non-traditional retail channels Big spenders in many departments & categories Page

Attractive demographics & shopping behaviors

Big spenders in # of traditional & non-traditional retail channels

Big spenders in many departments & categories

How to Attract & Stay Current w/Gourmet Cooks Having the right assortment is paramount Local sourcing on-trend with freshness & enables better value Information hungry, but fragmented communication channels Magazines, cook books, cooking shows & the internet are great vehicles On-line communications very prevalent Must be current Leverage video capabilities & social networking Page

Having the right assortment is paramount

Local sourcing on-trend with freshness & enables better value

Information hungry, but fragmented communication channels

Magazines, cook books, cooking shows & the internet are great vehicles

On-line communications very prevalent

Must be current

Leverage video capabilities & social networking

How to Attract & Stay Current w/Gourmet Cooks Gourmet Cook households not immune to high gas prices & more likely to: Buy larger economy-sized products Shop club stores & the internet Use coupons Value Messaging Matters More Than Ever! Value Pricing Value Meals How about Leftover Meal Management Solutions? While this Holiday season will likely be soft, consumers do show a willingness to spend even when gas prices are high! Page

Gourmet Cook households not immune to high gas prices & more likely to:

Buy larger economy-sized products

Shop club stores & the internet

Use coupons

Value Messaging Matters More Than Ever!

Value Pricing

Value Meals

How about Leftover Meal Management Solutions?

While this Holiday season will likely be soft, consumers do show a willingness to spend even when gas prices are high!

How to Attract & Stay Current w/Gourmet Cooks Now more than ever, you need to be current on gourmet cook shopper trends to understand: base needs & interests shifting shopping & buying patterns who they are & where they can be found Nielsen has tools to link gourmet cook demographics with media habits, leisure time activities & stores shopped to enable targeted messages, assortment & promotions Page

Now more than ever, you need to be current on gourmet cook shopper trends to understand:

base needs & interests

shifting shopping & buying patterns

who they are & where they can be found

Nielsen has tools to link gourmet cook demographics with media habits, leisure time activities & stores shopped to enable targeted messages, assortment & promotions

For daily news and the latest studies, reports, and whitepapers visit www.nielsenwire.com Thank you! [email_address]