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Global Climate Change Survey

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Global Survey: Concern for Climate Change Cools Off …

Global Survey: Concern for Climate Change Cools Off
Nielsen Wire - December 6, 2009

Concern for climate change has declined in the past two years with many countries recording a double digit fall, according to new research released today by The Nielsen Company and the Oxford University Institute of Climate Change. In the latest round of the survey, conducted in October 2009, 37 percent of global consumers said they were very concerned about climate change (compared to 41 percent in 2007), with the highest levels of concern expressed in Latin America (57%) and Asia Pacific (42%). However, North America lagged global regions with 25 percent of respondents saying they were “very concerned” about climate change.

Read the full article at http://blog.nielsen.com/nielsenwire/global/global-survey-concern-for-climate-change-cools-off/


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  • 1. Q26. How concerned are you about the following environmental issues? Climate change / global warming Source: Nielsen Global Omni Online Survey - Oct 2009-Oct 2007 Confidential & Proprietary • Copyright © 2009 The Nielsen Company
  • 2. Q26. How concerned are you about the following environmental issues? - (R1) Climate change / global warming Net (%) very concerned about climate change/global warming Oct '07 vs. Oct '09 Global Average Source: Nielsen Global Omni Online Survey - Q3 2009 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  • 3. October 2007: How concerned are you about the following environmental issues? - (R1) Climate change / global warming 0%-25% 25%-50% 50%-75% 75%-100% Source: Nielsen Global Omni Online Survey – 2H 2007 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  • 4. October 2009: How concerned are you about the following environmental issues? - (R1) Climate change / global warming 0%-25% 25%-50% 50%-75% 75%-100% Source: Nielsen Global Omni Online Survey - Q3 2009 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  • 5. Country Country 2 dig Code Australia 1 AU Austria 2 AT Belgium 3 BE Brazil 4 BR Canada 5 CA Chile 6 CL China 7 CN Denmark 8 DK Finland 9 FI France 10 FR Germany 11 DE Greece 12 GR Hong Kong 13 HK India 14 IN Indonesia 15 ID Ireland 16 IE Italy 17 IT Japan 18 JP South Korea 19 KO Malaysia 20 MY Mexico 21 MX Netherlands 22 NL New Zealand 23 NZ Norway 24 NO Philippines 25 PH Poland 26 PL Portugal 27 PT Russia 28 RU Singapore 29 SG South Africa 30 ZA Spain 31 ES Sweden 32 SE Switzerland 33 CH Taiwan 34 TW Thailand 35 TH Turkey 36 TR UK 37 GB US 38 US Czech Republic 39 CZ Hungary 40 HU UAE 41 AE Argentina 42 AR Vietnam 43 VN Estonia 44 EE Latvia 45 LV Lithuania 46 LT Romania 47 RO Egypt 48 EG Pakistan 49 PK Columbia 50 CO Israel 51 IL Venezuela 52 VE Saudi Arabia 53 SA

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