Content may be King, BUT Delivery is the reigning Queen

If Content is King, Digital Delivery is the Reigning Queen www.NielsenPreView.com

In case you missed it Update screenshots….

Content … the one constant

but …

Source: Nielsen

Not all streamers created equal Source: Nielsen Unique Users

Segments: Media Behavior -Streams 87 -Duration 137 -Domains 27 -TV Hours 25 -Streams 11 -Duration 9 -Domains 6 -TV Hours 24 -Streams 104 -Duration 435 -Domains 33 -TV Hours 14 Average Joes Fast Followers Early Adopters

Segments: Demographics

Early adopters of all video streaming skew significantly younger

Average Joes Fast Followers Early Adopters -Female 42% -18-24 5% -+75K 21% -Female 42% -18-24 4% -+75K 27% -Female 51% -18-24 25% -+75K 18%

The “Early Adopters” Were Likely Not an Active TV Audience Before Online Video Source: Nielsen

Early adopters are increasingly becoming less likely to obtain content through TV Source: Nielsen +3 +3 -7

Movies … the next frontier Level of Penetration Source: Nielsen

Drivers of “Fast Follower” Usage

Great variety of

Video

- The sound quality of the Video -The quality of the stream, picture, or connectivity is superior at that site Full Length Movies Late Night Talk Shows

-Length of video

-The specific

video I’m

looking for

Reruns No Longer on TV -Video available before it’s available on TV or DVD Soap Operas - The ability to watch anytime, day or night - Online video I can’t find Elsewhere - Content of video Special Events

Putting online into perspective Source: Nielsen

Streaming quickly

Growth of movie content streaming is not driven by more users Source: Nielsen

Quality … not Quantity Source: Nielsen

Teach them to stream 30 minutes of broadcast, and you’ve taught them to stream a movie Source: Nielsen

And it’s not just for the youth Source: Nielsen