Building Great Brands in the Digital Age: Guidelines for Developing Winning Strategies
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In the Future, Your Kids Won’t Shop the Way You Do...
In the Future, Your Kids Won’t Shop the Way You Do
Nielsen Wire - September 3, 2009
The way consumers shop for everyday products continues its transformation towards the Web. In 2008, online retail accounted for approximately 7% of total retail sales in the U.S, with 1.5% of consumer packaged goods (CPG) spending done on the Web.
Read the full article at http://blog.nielsen.com/nielsenwire/consumer/in-the-future-your-kids-won%E2%80%99t-shop-the-way-you-do/
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