Introduction to Nielsen Answers
Nielsen software evolution from good to great                                                                             ...
Driving value & delivering simplicity with theNielsen Answers Portfolio         Standard                                  ...
Centralised and tailored client content    using the Answers Portal                                                       ...
Standard client reporting using     Answers Web e-Reporting                                                               ...
Standard Reporting using     Answers Web e-Reporting                                                                      ...
Business Issue Analysis using    Answers Desktop Business Applications Simple to   swap  between                          ...
Mobile executive reporting using      Answers Mobile                                                                      ...
AppendixStandard Library – has 9 report templatesCustom Samples
Answers Web e-Reporting - StandardReport 01 – Category Overview                                                           ...
Answers Web e-Reporting - StandardReport 02 – Ranging and assortment matrix                                               ...
Answers Web e-Reporting - StandardReport 03 – Item promotion tracker                                                      ...
Answers Web e-Reporting - StandardReport 04 – Market Performance                                                          ...
Answers Web e-Reporting - StandardReport 05 – My Performance                                                              ...
Answers Web e-Reporting - StandardReport 06 – Product Performance                                                         ...
Answers Web e-Reporting – Client fundedCustom example 1                                                                   ...
Answers Web e-Reporting – Client fundedCustom Example 2                                                        • Report Pu...
Answers Web e-Reporting – Client funded                •Custom example 3 Report Purpose                                   ...
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Bi tools wow deck

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  • Nielsen Advisor is the deliverable most clients in this region currently use for their reporting.Nielsen Answers desktop Builder - is an upgrade to Advisor that allows old reports to function, while adding in some of the benefits of Nielsen Answers® desktop. Allows us to utilize C/S productivity tools.Nielsen Answers® desktop User - provides clients with the best reporting experience.
  • Transcript of "Bi tools wow deck"

    1. 1. Introduction to Nielsen Answers
    2. 2. Nielsen software evolution from good to great Nielsen Answers® desktop User Nielsen Answers desktop® Builder Advisor MS Office Navigation OS Upgrade Today 2 Copyright © 2012 The Nielsen Company. Confidential and proprietary.
    3. 3. Driving value & delivering simplicity with theNielsen Answers Portfolio Standard Business Issue Management Reporting Analysis (DIY) Reporting • Secure client portal • Simple Navigation • One finger operation • Ready to use e-Reports • Access to QuickFacts • Interactive visualisations • One central location • Save your favourites • Direct to your tablet or • Executive Scorecards • Build & refresh your smart phone in familiar xls formats data in Excel or PPT • Any where, any time! Answers Answers Answers Web Desktop Mobile 3 Copyright © 2012 The Nielsen Company. Confidential and proprietary.
    4. 4. Centralised and tailored client content using the Answers Portal Browser based – always fresh data The clients online tools Client are displayed standard here. reports areautomatically uploaded from DIPE each month AdditionalGlobal studies information is and available such aspresentations white papers or CS managed Standard content Reporting 4 Copyright © 2012 The Nielsen Company. Confidential and proprietary. Title of Presentation
    5. 5. Standard client reporting using Answers Web e-Reporting Browser based – always fresh data Click and download Simple to Data Context – Country, Company, Category e-Reports swap Select Country MS Excel between Select Company Select Category reports countries,categories & services Additional Easy to information is find and available such as access white papers or reports CS managed Standard content Reporting 5 Copyright © 2012 The Nielsen Company. Confidential and proprietary. Title of Presentation
    6. 6. Standard Reporting using Answers Web e-Reporting MS Excel – familiar and popular format Clean and user friendly formatting Simple to including rule swap based between formatting report selections Can be shared orEasy to use & accessed withinconsistent for your organizationcountries and with out needing categories additional software or Standard training Reporting 6 Copyright © 2012 The Nielsen Company. Confidential and proprietary. Title of Presentation
    7. 7. Business Issue Analysis using Answers Desktop Business Applications Simple to swap between User-friendly countries, shortcuts tocategories & MS Office services Navigate, select & view insights easily Easy to via one screen find and access reports Simple to save &share your favourite reports Business Issue Analysis 7 Copyright © 2012 The Nielsen Company. Confidential and proprietary.
    8. 8. Mobile executive reporting using Answers Mobile Data is Simple to automatically swap pushed out to the between users i-Device countriesSwipe left toright thru the available KPI’s eg/Share, Sales, Price and Dist/ Slide your finger on the trend to display the KPI’s in the ribbon Swipe up and down thru the available brands to chart the Management results above Reporting 8 Copyright © 2012 The Nielsen Company. Confidential and proprietary.
    9. 9. AppendixStandard Library – has 9 report templatesCustom Samples
    10. 10. Answers Web e-Reporting - StandardReport 01 – Category Overview • Report Purpose – This report is designed to give an overview of the Category, including performance of key segments and manufacturers. • Applicable for – Retail Index, Scantrack, MarketTrack 10 Copyright © 2012 The Nielsen Company. Confidential and proprietary. Title of Presentation
    11. 11. Answers Web e-Reporting - StandardReport 02 – Ranging and assortment matrix • Report Purpose – Use this report to understand your share performance across all or your accounts. • Applicable for – Retail Index, Scantrack, MarketTrack 11 Copyright © 2012 The Nielsen Company. Confidential and proprietary. Title of Presentation
    12. 12. Answers Web e-Reporting - StandardReport 03 – Item promotion tracker • Report Purpose – Understand your item’s promotional metrics in Key Accounts • Applicable for – Scantrack & MarketTrack 12 Copyright © 2012 The Nielsen Company. Confidential and proprietary. Title of Presentation
    13. 13. Answers Web e-Reporting - StandardReport 04 – Market Performance • Report Purpose – Use this report to track market ‘Share of trade’ across the Category, Segments, Manufacturers and Key products • Applicable for – Retail Index, Scantrack, MarketTrack 13 Copyright © 2012 The Nielsen Company. Confidential and proprietary. Title of Presentation
    14. 14. Answers Web e-Reporting - StandardReport 05 – My Performance • Report Purpose – This report gives you all of your key performance metrics for your top 100 items. • Applicable for – Retail Index, Scantrack, MarketTrack 14 Copyright © 2012 The Nielsen Company. Confidential and proprietary. Title of Presentation
    15. 15. Answers Web e-Reporting - StandardReport 06 – Product Performance • Report Purpose – This report ranks the items in the category and provides the key metrics. • Applicable for – Retail Index, Scantrack, MarketTrack 15 Copyright © 2012 The Nielsen Company. Confidential and proprietary. Title of Presentation
    16. 16. Answers Web e-Reporting – Client fundedCustom example 1 • Report Purpose – This type of custom report uses dropdown menus to allow users to filter data. • Applicable for – Retail Index, Scantrack, MarketTrack 16 Copyright © 2012 The Nielsen Company. Confidential and proprietary. Title of Presentation
    17. 17. Answers Web e-Reporting – Client fundedCustom Example 2 • Report Purpose – The use of conditional formatting in this report makes identifying outliers simple. • Applicable for – Retail Index, Scantrack, MarketTrack 17 Copyright © 2012 The Nielsen Company. Confidential and proprietary. Title of Presentation
    18. 18. Answers Web e-Reporting – Client funded •Custom example 3 Report Purpose – This report uses the +Expand and –Hide feature in Excel to aid in navigation. • Applicable for – Retail Index, Scantrack, MarketTrack 18 Copyright © 2012 The Nielsen Company. Confidential and proprietary. Title of Presentation

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