Bonjour Smart Consumer - The Approach

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Some words and examples on how to approach the connected consumer in the digital era.

Some words and examples on how to approach the connected consumer in the digital era.

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  • 1. BONJOUR SMART CONSUMER the Approach - Some examples @nielsdortland
  • 2. In 8 SLIDES THAT KEPT ME GOING I wrote about the future of advertising. I shared my obsessionfor relevant ideas and services exciting enough to share.This week Nielsen published another study on TRUST IN ADVERTISING. The conclusion, notsurprising, was that the consumer trust recommendations from people they know above everythingelse followed by opinions of other consumers online. Source: Nielsenwire (http://goo.gl/fMNk1)
  • 3. THIS CONFIRMS AGAIN THAT DIGITAL IS NOT AMEDIA THING BUT A REVOLUTION IN CONSUMERBEHAVIOR.Its no longer an option to cover your brand with ads. The consumer experience was never soimportant as nowadays. This inspired me to publish this keynote with some remarkableexamples worth sharing. Products, apps and services which really serve the consumer.Enjoy...
  • 4. With the Volvo On Call application customers keep track of their cars remotely.The app enables Volvo owners to monitor their car’s location, fluid levels, doorlocks, and much more. Pretty awesome don’t you think?More? download… http://goo.gl/2DCj7
  • 5. The Nest Learning Thermostat programs itself in a week and turns itselfdown when you’re away. Nest helps you understandhow your home uses energy so you can savemore. Take a look at nest.com.
  • 6. Nike is doing incredible ‘digital’ things. They create tools that empower people, inspiring them to be more active. “Nike Training Club delivers a personal trainer anytime, anywhere. Customised workouts. Professional guidance and support. Your own music. Exclusive rewards. All in the palm of your hand.” Just Do It.More? http://goo.gl/i0G7P
  • 7. Evernote and ‘Moleskineus’ collaborated a little while ago… and their baby is beyond coolness. “The new Evernote Smart Notebook by Moleskine uses Evernotes Page Camera feature to capture the pages of your notebook with your smartphone or tablet.” But Evernote is full of banners without subscriptions? That’s covered: with each notebook comes 3 months of Evernote Premium. Preorder at…Order at http://goo.gl/IgK9s
  • 8. LIFX: The light bulb reinvented project. For a while i’ve been following some Kickstarter projects. But this one is outstanding.. brilliant simplicity AND functionality. “LIFX is the smartest light bulb youve ever experienced. Its a wifi-enabled, energy efficient, multi-colored bulb that you control with your iPhone or Android.” Sorry, the project is fully backed but march ’13 you can come and play at my place. Mi lámpara, es su lámpara.Follow the project at http://lifx.co
  • 9. WHAT’S UP, CREATIVE?Products, services, apps which really serve the consumer are still rare, and that’s a shame.I believe that brands can connect with the consumer and that digital advertising agenciescan help them.LET’S THINK, DESIGN, CREATE MORE USER-CENTRED.Let’s serve the consumer.
  • 10. MORE? FOLLOW ME @nielsdortland PS, people seem to wonder which font I use, Meet Bariol and Bello